Senior Product Manager, US Breyanzi HCP Treater Marketing
Bristol Myers Squibb
June 26, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Position Summary
Senior Product Manager, US Breyanzi HCP Treater Marketing (US Cell Therapy Organization). Drive day-to-day execution of HCP-facing marketing strategies/tactics advancing the Breyanzi brand; lead field insight gathering/synthesis to ensure marketing execution is rooted in HCP understanding and delivers compliant, impactful HCP resources. Reports to the Director, US Breyanzi HCP Treater Marketing.
Key Responsibilities
- Contribute to HCP brand strategy & core messaging; develop insight-driven promotional narratives.
- Execute HCP marketing strategies/tactics across key channels and touchpoints; ensure brand strategy, HCP insights, and clinical accuracy.
- Own label update process and messaging execution for HCP-facing assets (timely, accurate, compliant communication).
- Gather and synthesize field insights; inform promotional strategy, messaging priorities, and tactical execution.
- Support HCP targeting/segmentation and omnichannel deployment.
- Support asset development and field pull-through; manage agency/vendor partners and MLR review.
- Manage tactical timelines and budget tracking; deliver on time/on budget/in compliance.
- Partner with Insights & Analytics to track performance and recommend optimizations.
Key Qualifications & Experience
- Bachelor’s degree required; MBA/advanced degree strongly preferred.
- 4+ years progressive pharma/biotech marketing/brand/commercial experience.
- Proven HCP marketing execution impact.
- Hematology/Oncology/Cell Therapy preferred; CAR-T experience differentiator.
- MLR review process experience; working knowledge of FDA promotional regulations and PhRMA guidelines.
- Field insight gathering/synthesis; strong project management; strategic/analytical acumen.
- Preferred: HCP targeting/segmentation/omnichannel experience.
- Strong written/verbal communication; scientific acumen; initiative in fast-changing environments.
Benefits (explicitly listed)
- Health Coverage (medical, pharmacy, dental, vision); wellbeing support (EAP, wellbeing programs); financial protection (401(k), disability, life/accident, supplemental health, legal/identity theft/survivor support).
- Paid Time Off (flexible time off or 160 hours vacation depending on location/role), national holidays.
Application Instructions
If the role doesn’t fully match your resume, apply anyway.
Senior Product Manager, US Breyanzi HCP Treater Marketing (US Cell Therapy Organization). Drive day-to-day execution of HCP-facing marketing strategies/tactics advancing the Breyanzi brand; lead field insight gathering/synthesis to ensure marketing execution is rooted in HCP understanding and delivers compliant, impactful HCP resources. Reports to the Director, US Breyanzi HCP Treater Marketing.
Key Responsibilities
- Contribute to HCP brand strategy & core messaging; develop insight-driven promotional narratives.
- Execute HCP marketing strategies/tactics across key channels and touchpoints; ensure brand strategy, HCP insights, and clinical accuracy.
- Own label update process and messaging execution for HCP-facing assets (timely, accurate, compliant communication).
- Gather and synthesize field insights; inform promotional strategy, messaging priorities, and tactical execution.
- Support HCP targeting/segmentation and omnichannel deployment.
- Support asset development and field pull-through; manage agency/vendor partners and MLR review.
- Manage tactical timelines and budget tracking; deliver on time/on budget/in compliance.
- Partner with Insights & Analytics to track performance and recommend optimizations.
Key Qualifications & Experience
- Bachelor’s degree required; MBA/advanced degree strongly preferred.
- 4+ years progressive pharma/biotech marketing/brand/commercial experience.
- Proven HCP marketing execution impact.
- Hematology/Oncology/Cell Therapy preferred; CAR-T experience differentiator.
- MLR review process experience; working knowledge of FDA promotional regulations and PhRMA guidelines.
- Field insight gathering/synthesis; strong project management; strategic/analytical acumen.
- Preferred: HCP targeting/segmentation/omnichannel experience.
- Strong written/verbal communication; scientific acumen; initiative in fast-changing environments.
Benefits (explicitly listed)
- Health Coverage (medical, pharmacy, dental, vision); wellbeing support (EAP, wellbeing programs); financial protection (401(k), disability, life/accident, supplemental health, legal/identity theft/survivor support).
- Paid Time Off (flexible time off or 160 hours vacation depending on location/role), national holidays.
Application Instructions
If the role doesn’t fully match your resume, apply anyway.