Senior Product Manager, Oncology

Role Summary

The Senior Product Manager (SPM) will lead development and implementation of the comprehensive Peer to Peer/Key Customer Marketing activities for gastroesophageal adenocarcinoma indication launch for a first in class HER2 targeted bispecific agent, including its current biliary tract cancer (BTC) indication. Specifically, the SPM will focus on developing the Peer-to-Peer plan and Key Customer Marketing execution, managing cross-functional agencies and teams, and driving product adoption across FDA-approved indications as a core member of the Oncology Franchise.

Responsibilities

• Take a central role in pull-through of pre and post-launch strategies specifically through promotional scientific narrative.
• Develop and implement unbranded and branded Peer-to-Peer speaker decks and supportive resources that help establish the value of the drug.
• Manage Speaker Bureau(s) – including leading LIVE Speaker Training.
• Lead National and Regional Congress marketing efforts to execute on booths, sponsorships and supportive resources.
• Manage several key vendors, including being the point of contact for the primary Medical Communications agency.
• Establish a strong partnership with PMRC and business operations teams.
• Establish a strong relationship with the sales team and other field-based commercial teams to ensure optimal execution of peer-to-peer programs and congress presence.
• Lead coordination and planning of PMRC reviews relating to applicable work; responsible for applicable HCP marketing budget management, including managing work orders, accrual process, applicable forecast lines; work with cross-functional teams including commercial services and finance department, as needed.
• Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes and relevant market and managed care dynamics.
• Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.

Qualifications

• 3+ years of marketing (or related commercial) experience in the biotech/pharmaceutical industry is required.
• Launch experience is preferred.
• Oncology experience is preferred.
• Sales experience is preferred.
• Outstanding interpersonal skills and demonstrated cross-functional collaboration.
• Must demonstrate good judgement and evidence of good analytical, problem solving, strategic thinking, planning, and project management skills.
• Approximately 30-40% travel is required.

Education

• Bachelor’s Degree (life sciences or a related discipline a plus).
• An MBA or advanced degree is preferred.