Role Summary
The Senior Product Manager (SPM) of Marketing, Neuro-oncology will support critical promotional and customer marketing activities for an in-line product within the Oncology business unit. This product is currently approved for the treatment of recurrent H3 K27M Mutant Diffuse Midline Glioma. The SPM will engage in cross-functional initiatives and manage key strategic and tactical projects/workstreams, serving as a member of the expanding Oncology Business Unit. The candidate will help drive product adoption by developing and implementing strategic and tactical marketing plans, with a primary focus on ongoing launch activities and potential support for other oncology marketing initiatives. Responsibilities include implementing strategy and plans per regulatory guidelines and company policies.
Responsibilities
- Take a central role in developing, refining and pulling through H3 K27M Mutant DMG strategies to drive a successful launch
- Collaborate on overall Oncology marketing promotional strategy and execution
- Develop / update key promotional tactics for launch (e.g. interactive visual aid)
- Manage key vendors, including promotional, media, and medical communications agencies to maintain and improve operational efficiencies
- Consult on Oncology marketing media planning and execution with focus on engaging the multidisciplinary DMG team
- Serve as a marketing point-person on cross-functional teams, including PMRC for related workstreams
- Lead oncology marketing for national, regional and local Neuro Oncology and Oncology conferences and meetings
- Execute advisory boards
- Lead cross-functional partners in tactical planning to develop an integrated strategic plan and ensure execution
- Oversee marketing material fulfillment and inventory
- Collaborate with sales and field-based teams to ensure execution and actionable insights
- Maintain relationships with functions, thought leaders, and strategic partners
- Review Marketing dashboard and third-party reports to provide ongoing metrics
- Ensure tactics meet compliance and regulatory guidelines and company policies
- Collaborate with finance and manage budget appropriately
Qualifications
- 3+ years of oncology marketing (or related commercial) experience in the biotech/pharmaceutical industry
- Neuro Oncology experience is preferred
- Field experience is preferred
- Strategic thinking
- Teamwork/collaboration
- Delivering results
- Inspiring and influencing
- Communication skills (including presenting to larger audiences)
- Project management
- Analytics and problem solving
- Taking initiative
- Good judgment
Education
- Bachelorβs degree in life sciences or related discipline required; MBA or advanced degree preferred