Senior Product Manager - MS Marketing

Role Summary

Senior Product Manager - MS Marketing. Responsible for the delivery of digital content across Biogen’s MS brands, partnering with the MS Marketing team and managing agencies to develop creative content and deploy targeted media.

Responsibilities

• Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy, focusing on understanding and improving customer experience with the brand.
• Tailor digital campaigns to specific patient targets, considering patient segmentation, brand priorities and market dynamics to ensure messages are relevant and resonate with the intended audience.
• Clearly communicate the Digital and sponsorship Portfolio MS Marketing Strategy to selected agency partners and internal stakeholders to ensure understanding of scope of work and support needed.
• Oversee, guide, and monitor agency partners through project execution to ensure timely delivery of high-quality, measurable, digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process.
• Collaborate with Marketing team, agencies, and Cross-Functional partners to establish and track KPIs for campaigns and projects.
• Utilize data analytics and digital tools to track engagement, analyze user behavior, and measure impact of digital marketing initiatives.
• Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy.
• Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performance.

Qualifications

• Required:\n5-7+ years pharmaceutical marketing experience; minimum 2 years digital experience
• Expertise with varying channels and tactics, digital platforms, and associated compliance and regulatory requirements
• Demonstrated success managing agencies, external partners and internal stakeholders
• Experience managing budget and finances
• Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)

Preferred Qualifications

• Neurology experience is a plus
• Consumer or DTC experience a plus

Education

• Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)