Senior Product Manager - MS Marketing
Biogen
Full-time
Remote friendly (Cambridge, MA)
United States
$144,000 - $193,000 USD yearly
Marketing
Want to see how your resume matches up to this job? A free trial of our JobsAI will help! With over 2,000 biopharma executives loving it, we think you will too! Try it now — JobsAI.
Role Summary
Senior Product Manager – MS Marketing overseeing patient-focused digital content delivery across Biogen’s MS brands. Partner with the MS Marketing team and manage agencies responsible for developing creative content and deploying targeted media.
Responsibilities
- Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy, focusing on understanding and improving customer experience with the brand.
- Tailor digital campaigns to specific patient targets, considering patient segmentation, brand priorities and market dynamics to ensure messages are relevant and resonate with the intended audience
- Clearly communicate the Digital and sponsorship Portfolio MS Marketing Strategy to selected agency partners and relevant internal stakeholders to ensure understanding of scope of work and support needed
- Effectively oversee, guide, and monitor agency partners through project execution to ensure timely delivery of high-quality, measurable, digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process
- Collaborate with Marketing team, agencies, and Cross-Functional partners to establish and track KPIs for campaigns and projects
- Utilize data analytics and digital tools to track engagement, analyze user behavior, and measure impact of digital marketing initiatives
- Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy
- Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performance
Qualifications
Required Skills:
- 5-7+ years pharmaceutical marketing experience; minimum 2 years digital experience
- Expertise with varying channels and tactics, digital platforms, and associated compliance and regulatory requirements
- Demonstrated success managing agencies, external partners and internal stakeholders
- Experience managing budget and finances
- Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)
Preferred Skills
- Neurology experience is a plus
- Consumer or DTC experience a plus
Education
- Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)