Senior Product Manager, IBD Consumer Marketing

Role: Senior Product Manager, IBD Consumer Marketing, overseeing patient-facing assets for Crohn’s and UC within the DTC ecosystem. Responsibilities: develop and execute patient-centric campaigns aligned with brand strategy; craft messaging and creative briefs; manage regulatory review; partner with Insights & Analytics to leverage patient insights; lead cross-functional workstreams from ideation to performance measurement; manage agency relationships. Requirements: Bachelor’s degree; 5+ years in sales, marketing, or related roles with increasing responsibility; strong communication, collaboration, and project management skills; results-oriented and adaptable. Preferred: experience in pharmaceutical marketing, therapeutic area knowledge, and proficiency with AI tools. High-Value: focus on Crohn’s and UC, patient engagement, multichannel campaigns, regulatory compliance, and cross-functional collaboration. Work setup: based in Cambridge, MA with up to 15% travel.