Senior Product Manager, HCP Marketing (Sleep)

Role Summary

Senior Product Manager, HCP Marketing, Sleep to lead the planning and tactical execution for AXS-12. This role will collaborate crossfunctionally with Sales, Regional Marketing, Patient Marketing, Patient Support Services, Market Access, Data & Market Analytics, as well as other internal and external partners. Reports to the Director of Sleep Marketing. This role is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week.

Responsibilities

• Lead the execution for a new product launch
• Lead the development and facilitation of key initiatives aligned with overall brand and omni-channel strategies
• Develop key tactics to support HCP media efforts
• Collaborate with agency and cross-functional partners
• Support brand initiatives including but not limited to: personal promotion, sales meeting planning and execution, peer to peer education, conference planning, brand planning, non-personal promotion, and consumer marketing
• Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate marketing resource effectiveness
• Lead reviews of promotional materials with Regulatory/Legal/Medical
• Collaborate effectively with sales & marketing, market access, patient support, market research, medical affairs, commercial operations, data & analytics, finance, and other cross-functional partners
• Identify strategic market opportunities and make recommendations to enhance brand penetration
• Manage timelines and budgets in accordance with brand plan

Qualifications

• BA or BS; MBA or other advanced degree preferred
• 4-6 years of experience in the pharmaceutical industry including a minimum of 2 years in marketing
• Demonstrated ability to manage budget and resources
• Demonstrated ability to achieve results in a highly matrixed organization
• Ability to achieve cross-functional project specific goals under tight timelines
• Strong project and process management skills, including competency in agency management and budget management
• Excellent verbal and written communication skills
• Launch experience strongly preferred
• Ability to work on-site Monday, Tuesday, and Thursday
• Ability to travel occasionally to support conventions and national meetings

Experience, Knowledge and Skills

• Demonstrated proactive, creative and entrepreneurial approach
• CNS disease experience
• Comfortable with uncertainty and high expectations
• Experience developing, implementing, and working on successful multichannel campaigns
• Strong digital marketing aptitude
• Strong interpersonal and presentation skills