Senior Product Manager, Enzyme Replacement Therapies

Role Summary

Senior Product Manager to join the US Enzyme Replacement Therapy (ERT) Marketing team. This role will drive brand growth and disease awareness for MPS and CLN2 therapies, with responsibilities spanning digital initiatives, conferences, KOL engagement, and development of HCP and Patient marketing messages, campaigns, and materials. Manage key agency partnerships and collaborate across Marketing Operations and cross-functional stakeholders to implement strategy and tactics aligned to business goals.

Responsibilities

• Marketing Strategy & Execution
  • Support the development and execution of HCP and patient strategies, messaging, and materials with a strong emphasis on digital channels.
  • Support the creation of marketing campaigns and derivative promotional assets in partnership with agency teams.
  • Collaborate with cross-functional partners to drive initiatives that enhance disease awareness and brand demand.
• Digital & Website Management
  • Oversee website updates and vendor management, including audits, refreshes, and new development.
  • Ensure seamless execution of digital initiatives across multiple platforms.
• Congress & Patient Society Engagement
  • Lead and manage congress planning, materials development, and Veeva processes in support of congresses and patient society engagement.
  • Provide operational support for key events and ensure alignment with brand strategy.
  • Partner with Patient Affairs to develop PAG and patient-engagement strategies, co-create resources and campaigns, and set measurement frameworks that center patient voice and comply with regulations.
• Field Enablement
  • Act as a liaison to the field team, removing barriers and addressing day-to-day needs to ensure effective execution.
• Brand Operations & Planning
  • Lead monthly brand meetings and contribute to brand planning, POA meetings, CLD training, and market research.
  • Support analytics and AI-driven insights generation to inform strategic decisions.
• Asset Management
  • Maintain the brand library across print and digital platforms (Hibbert, Pitcher, Seismic), ensuring compliance and readiness for customer use.
• Budget & Performance Tracking
  • Assist in managing the brand budget, contracts, track performance metrics, and support Salelytics QBRs and other operational projects.
• Material Review & Compliance
  • Manage approval, reapproval, and ISI updates for all promotional materials through the Veeva PRB process.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 5+ years of experience in pharmaceutical marketing, preferably in rare disease or specialty therapeutics.
• Proven success in digital marketing, brand strategy, campaign execution, and cross-functional collaboration.
• Experience with Veeva systems, congress planning, and field team support.
• Strong project management, PowerPoint and communication skills.

Skills

• Strategic thinking with cross-functional collaboration.
• Strong written and verbal communication; ability to simplify complex scientific topics through storytelling.
• Proven ability to manage multiple initiatives and vendors, with attention to timelines and budgets.
• Experience partnering with Patient Advocacy Groups and executing patient-facing campaigns in rare diseases (preferred).
• Willingness to travel up to 15-20% domestically.

Education

• Bachelor’s degree required; MBA or advanced degree preferred.

Additional Requirements

• Ability to travel up to 15-20% domestically to conferences, advisory boards, team meetings and agency meetings.