Senior Patient Marketing Manager, US Kidney - Pove

Role Summary

Senior Marketing Manager, US Kidney - Pove leads strategic execution for the HCP marketing team within the US Kidney Business Unit, preparing for potential commercialization of an investigational therapeutic for IgA nephropathy and other B cell-mediated diseases. The role shapes and delivers patient engagement strategies that support launch readiness and awareness, with a focus on launch planning, patient-centric marketing, and cross-functional collaboration. Based in Boston, MA.

Responsibilities

• Support the development and execution of patient marketing strategies, including patient education tools, digital assets, and community engagement campaigns to support the launch of a new kidney disease therapy.
• Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations.
• Develop and update marketing materials aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.).
• Analyze complex digital and print material usage metrics for performance reporting and assess needs for future updates across brands.
• Manage agency partners to ensure budget adherence and timely deliverables.
• Represent patient marketing in brand planning, launch excellence, and lifecycle management discussions.
• Ensure messaging consistency across channels and touchpoints, tailoring communications to patient needs and cultural considerations.
• Collaborate with brand leaders to ensure metrics are in place to measure the impact of tactics in the field.
• Drive assets through internal Communications Review Committee process.
• Collaborate cross-functionally with the field, HCP Marketing, and disease education counterparts.

Qualifications

• Ability to understand all elements of brand strategy and how to execute them.
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for tactic reviews.
• Ownership and accountability for projects; ability to flag issues to management when appropriate.
• Ability to interpret insights and apply them to tactics and opportunities.
• Experience in pharmaceutical marketing or closely related fields (e.g., pharmaceutical sales, ad agency).
• Proficient in launch planning, patient engagement strategy, and promotional initiatives.
• Strong understanding of the kidney disease landscape, patient needs, treatment pathways, and advocacy dynamics.

Education

• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.
• Typically 6+ years of marketing, consulting or agency experience in healthcare/biopharmaceuticals with supervisory/management experience.

Additional Requirements

• Preferred experiences: specialty product launch experience, work within highly competitive markets, kidney experience.