Senior Patient Marketing Manager

Role Summary

The Senior Manager, Patient Marketing will support the development and execution of patient-focused marketing strategies and initiatives for Novo Nordisk’s Rare Endocrine portfolio. The role centers on understanding patient needs, leveraging actionable insights, and collaborating across functions to deliver campaigns and educational programs for patients and caregivers through multiple channels. Strong experience in patient-centric marketing and a commitment to improving patient outcomes are essential.

Responsibilities

• Develops a deep understanding of disease states, market dynamics, patient and provider journeys, customer insights and the competitive landscape to inform strategic decisions
• Leads the creation and execution of innovative strategic and tactical plans, grounded in customer insights, to differentiate the brands and drive performance for current and new indications
• Generates and synthesizes actionable insights from field and market research to continuously refine patient marketing strategies and tactics
• Establishes and tracks key performance indicators (KPIs) for patient campaigns in partnership with the Omnichannel team, driving measurement and optimization
• Builds and maintains trusting, collaborative relationships with others inside and outside of the organization, focused on addressing key business objectives, and processes
• Oversees the management of the advertising agency and promotional review board (PRB) process to ensure effective implementation of patient marketing initiatives
• Fosters strong partnerships with agency teams to support brand success, ensuring projects are delivered on time and within budget
• Leads the brand planning process for patient marketing across the Rare Endocrine portfolio
• Collaborates with cross-functional teams to gain and leverage deep insights into the patient journey, including caregiver perspectives

Qualifications

• A Bachelors degree required; MBA-preferred
• A minimum of eight (8) years in Marketing, Brand Management, Sales and/or related experience within the Pharmaceutical industry is required. Experience with patient support hubs and/or specialty pharmacies is a plus
• Demonstrated ability to work effectively on cross-functional teams to achieve shared goals
• Extensive experience with the Medical, Legal, Regulatory review process with a deep understanding of compliance and legal requirements
• Proven success with agency management and budgets
• Exceptional planning and organizational skills, with a keen attention to detail and the ability to effectively prioritize tasks
• Patient marketing experience required; rare disease experience preferred

Education

• Bachelors degree required; MBA preferred

Additional Requirements

• 20-30% overnight travel required