Senior Marketing Manager, Patient & HCP Marketing (Encaleret)

Role: The Senior Marketing Manager supports the commercialization of the asset encaleret, focusing on patient and healthcare professional (HCP) marketing strategy execution. Responsibilities include translating brand strategy into actionable plans, managing marketing asset development, overseeing tactical execution of campaigns, coordinating with cross-functional teams (Market Insights, Medical Affairs, Regulatory, Sales), and managing budgets and KPIs. The role involves content creation for patient and HCP audiences, supporting conference and ambassador programs, and ensuring compliance through MLR review processes. The candidate will track campaign performance, optimize engagement channels, and ensure timely delivery of marketing initiatives. Qualifications: 5-7 years in digital marketing, product marketing, or healthcare industry experience, with proven launch experience and strong project management skills. Experience managing regulatory review processes, cross-functional collaboration, and working in fast-paced environments is required. Preferred qualifications include an MBA, agency experience, and rare disease expertise. High-value specifics include a focus on biotech or pharma, with responsibilities spanning digital channels, promotional materials, and conference support. The role is hybrid in San Francisco/Palo Alto with approximately 20% travel. The position emphasizes entrepreneurship, innovation, and serving patients with genetic diseases.