Senior Marketing Manager, Non-Personal Promotion (NPP)

Role Summary

The Senior Marketing Manager, Non-Personal Promotion (NPP) – US Precision Medicine (Breast) leads planning and execution of NPP HCP engagement to improve testing adoption, report interpretation, and patient identification across relevant tumor types. Responsible for end-to-end campaign delivery, cross-functional alignment, and measurable impact, partnering with Indication Leads in Precision Medicine, Brand, Medical, Medical Diagnostics, and IT.

Responsibilities

• NPP Strategy & Roadmap: Translate brand and precision medicine objectives into an NPP plan for priority breast biomarkers with audience definitions, message architecture, and quarterly priorities.
• Omnichannel Execution: Build and manage HCP journeys across email, web, paid media, HCP platforms, programmatic, and search; optimize sequencing, frequency, and personalization.
• Content Development: Lead creation of compliant HCP content and key updates on the HER2Know website including HER2 testing algorithms, testing best practices, and report interpretation; partner with Medical Diagnostics for scientific accuracy and approval readiness.
• Congress NPP Amplification: Orchestrate pre-congress NPP tactics, paid media, search, social (non-DTC), onsite geofenced tactics where permissible, and post-congress NPP tactics to maximize qualified reach and content completion.
• CrossFunctional Collaboration: Coordinate priorities and approvals with Precision Medicine Indication Leads, Brand, Medical, Medical Diagnostics, Legal/Regulatory/Promotional Review, and IT.
• Compliance & Governance: Ensure adherence to US promo codes, privacy regulations, and digital governance; maintain documentation and version control.
• Vendor & Budget Management: Manage agencies/SOWs, timelines, and deliverables; track channel budgets and demonstrate efficiency and ROI within approved funding.

Qualifications

• Education: Bachelor’s degree required; advanced degree (MBA, MPH, MS) preferred.
• 3+ years in pharma/biotech HCP marketing, digital NPP; oncology experience strongly preferred.
• Proven success delivering omnichannel HCP campaigns with measurable outcomes; experience in biomarker or diagnostics linked initiatives is a plus.
• Ability to interpret performance data and convert to action.
• Excellent storytelling and ability to simplify complex biomarker topics into clear, actionable HCP value.

Skills

• Omnichannel marketing
• HCP communications
• Content development and medical accuracy
• Data interpretation and action-oriented decision making
• Cross-functional collaboration

Education

• Bachelor’s degree required; advanced degree preferred

Additional Requirements

• Working knowledge of HER2 biology and testing modalities (IHC, ISH, NGS) and implications for treatment selection.
• Experience in diagnostics and precision medicine.