Senior Marketing Manager, Innovation, Women's Health

Role Summary

The Senior Marketing Manager for Women’s Health is a strategic leader responsible for innovating within new and existing categories in the U.S. This role requires expertise in identifying and commercializing growth opportunities, optimizing brand performance, and aligning commercial strategies with market needs. Experience in building mega brands within a brand architecture is required. The role focuses on cross-functional teamwork and reports to the Senior Director, Global Women’s Health. Location: Morristown, NJ.

Responsibilities

• Brand Architecture, Brand Identity and Positioning in Women’s Health: develop and execute brand strategy / mega-branding with a clear and consistent brand identity
• Leverage insights to develop positioning, claims, concept development, and unique go-to-market strategy
• Deep consumer and customer understanding; digital and omni-channel experience
• Strong analytical & forecasting skills and data-driven decision-making
• Develop briefs and coach agency partners, delivering feedback and optimizations to land differentiated and disruptive positioning
• Hands-on execution / executional excellence / operational discipline
• Develop Cohesive Innovation Brand Identity and Positioning in Women’s Health: maintain cohesive brand identity for existing brands
• Formulate marketing strategies to meet consumer and customer needs, drive brand growth, and increase market share
• Focus marketing efforts on achieving business objectives, driving household penetration, and disrupt category conventions
• Ensure consistent brand messaging and visual representation reinforcing portfolio equity
• Cross-Functional Lead to Commercialize Women’s Health Innovation Strategy: collaborate with marketing leads across U.S. & European regions
• Partner with R&D, Insights, and Marketing to identify growth opportunities and enter new segments
• Bring pipeline and innovation platforms to life for U.S. customers for long-term planning and co-creation
• Facilitate cross-functional partnerships with project teams across regions to tailor strategies to markets’ needs

Qualifications

• Bachelor’s degree; 8+ years’ experience in consumer marketing, with at least 3 years in a management role, primarily in the U.S. market
• Preferred experience in consumer healthcare/regulated markets
• OTC and/or FMCG experience in recognizable blue-chip companies
• Proven track record of identifying white space opportunities and building consumer-desired innovation
• Proven ability to turn data into actionable insights and to engage, influence, and collaborate cross-functionally

Skills

• Brand strategy and mega-branding
• Market insights, positioning, and GTM strategy
• Digital and omni-channel experience
• Analytics, forecasting, and data-driven decision making
• Project leadership and cross-functional collaboration

Education

• Bachelor’s degree