Senior Marketing Data & Analytics Specialist

Role: Data & Analytics Specialist supporting biopharma marketing efforts through data accuracy, AI-driven insights, and performance measurement. Responsibilities: develop and maintain dashboards, analyze campaign performance across digital channels, manage CRM data within Salesforce and Pardot, integrate multi-source data, and leverage AI tools for predictive analytics and insights. Ensure data governance, privacy compliance, and support digital transformation initiatives. Requirements: Bachelor’s in Data Analytics, Marketing, or related field; 3-6 years in marketing analytics or business intelligence; proficiency in Power BI, Salesforce, Pardot, and data enrichment platforms; strong problem-solving, communication, and collaboration skills. Preferred: experience with AI tools like ChatGPT, knowledge of predictive modeling or machine learning. High-Value: focus on digital marketing analytics within biopharma, supporting global teams, with hybrid work setup in Waltham, MA, requiring 3 days/week onsite.