Senior Market Planning & Competitive Intelligence Manager (Market Insights)

Role Summary

The Senior Manager of Market Planning & Competitive Intelligence is a key contributor to Exelixis’ competitive planning efforts that shape the company’s commercial and development strategies. This individual will be a crucial strategic thought partner to key internal stakeholders throughout the organization. This individual will be responsible for leading and managing primary market research studies and will work closely with multiple cross-functional teams within the commercial organization and across Exelixis. Additionally, this role will lead competitive intelligence efforts to deliver critical insights, anticipated market movements, and inform recommendations that best position the company in competitive markets.

Responsibilities

• Lead, design and execute primary market research projects with HCPs and patients to gather and share actionable insights
• Collaborate with marketing and other commercial functions to identify market insights, understand current and future market landscapes, and define business needs and primary market research objectives
• Actively participate in supporting pre-launch/launch strategy and post-launch strategy/tracking by sharing insights from primary market research, integrated with competitive intelligence, secondary data and publicly available secondary literature sources
• Translate data and information into compelling insights and recommendations. Effectively communicate insights and lead meetings with commercial leaders and other cross functional business partners
• Lead and support analytics required to generate and triangulate insights across data sources, including primary market research, secondary literature and other data sources, as available
• Understand patient epidemiology and inform assumptions for long-range and short-range forecasts
• Leads competitive intelligence planning for key conferences (e.g., ASCO, ESMO) with input from internal stakeholders and/or third-party agency; drives working team preparedness and communicates pre, on-site, and post-conference coverage outputs
• Attend key scientific congresses and summarize key insights from a scientific perspective focusing on novel treatment paradigms, mechanisms of action, and clinical trial landscape
• Cover competitor earnings and key investor calls, providing summaries of key metrics and implications in a timely manner
• Consistently and effectively communicates with key stakeholders to inform on timely alerts (e.g. clinical data releases, product approvals/failures) and landscape updates with commercial implications
• Further strengthen market research best practices, identify market research and data sources, vendor options, and methodologies that are best suited to address a business need. Manage third parties associated with this function
• Work cross-functionally within the Commercial, Medical and Research functions

Qualifications

• Advanced degree (Master‚Äôs and / or Ph.D) degree in related discipline and 3 years of related experience; or BS/BA degree in related discipline and at least 5 years of related experience; or Equivalent combination of education and experience
• Extensive experience in both qualitative and quantitative primary market research methodologies and analytics
• Experience with primary intelligence and secondary data sources is highly desirable
• Expertise in oncology is preferred
• Experience in developing sound strategic partnerships with Brand, Sales and Market Access teams
• Knowledge of multiple qualitative and quantitative market research methods
• Ability to frame critical therapeutic area questions, identify information needs to answer those questions, and determine where to best search for primary and secondary information sources
• Leverage scientific training to evaluate and analyze scientific literature to develop perspective on evolving treatment landscapes
• Ability to anticipate and identify challenges and resolve problems effectively
• Effective presentation and communication skills, both verbal and written
• Excellent organizational, project management, attention to detail, responsiveness
• Ability to work in a fast-evolving environment and flexibility in adjusting to evolving and ambiguous needs
• Excellent MS Office suite including Word, PowerPoint and Excel
• Previous life cycle management and new product evaluation experience highly desirable
• Experience with pharma/biotech analytics, forecasting and business planning highly desirable
• Evaluate and analyze scientific literature to develop perspective on evolving treatment landscapes
• Understanding of key intelligence needs and appropriate resources (databases, medical congresses, primary/secondary research, etc.) to inform information gaps

Skills

• Knowledge of multiple qualitative and quantitative market research methods
• Ability to frame critical therapeutic area questions, identify information needs to answer those questions, and determine where to best search for primary and secondary information sources
• Leverage scientific training to evaluate and analyze scientific literature to develop perspective on evolving treatment landscapes
• Ability to anticipate and identify challenges and resolve problems effectively
• Effective presentation and communication skills, both verbal and written
• Excellent organizational, project management, attention to detail, responsiveness
• Ability to work in a fast-evolving environment and flexibility in adjusting to evolving and ambiguous needs
• Excellent MS Office suite including Word, PowerPoint and Excel
• Understanding of key intelligence needs and appropriate resources to inform information gaps

Education

• Advanced degree (Master‚Äôs and / or Ph.D) degree in related discipline and 3 years of related experience; or BS/BA degree in related discipline and at least 5 years of related experience; or Equivalent combination of education and experience