Senior Manager Web & Media Orchestration - Consumer Brand Experience
Elanco
Full-time
Remote friendly (Indianapolis, IN)
United States
Marketing
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Role Summary
Senior Manager Web & Media Orchestration - Consumer Brand Experience
Responsibilities
- Lead the strategy, planning, execution, and optimization of the U.S. Pet Health Consumer Brand Experience across owned and operated digital properties, ensuring a seamless, full-funnel brand journey for Pet Health Parents.
- Integrate media and web strategies to create a unified, data-driven approach to brand storytelling, analytics, and performance optimization.
- Partner with IT and cross-functional teams to design and enhance web UX, CRM, and rebate platforms — including programs like Your Pet and You — to elevate the consumer experience.
- Enable exceptional UX and digital engagement for key RX innovations such as Credelio Quattro and Zenrelia, ensuring frictionless consumer journeys.
- Champion a performance marketing mindset by building analytical rigor, fostering innovation, and driving measurable growth linked to clear business outcomes.
- Strengthen and lead strategic agency partnerships across media, shopper, and web to enhance campaign effectiveness, optimize ROI, and build future-ready digital capabilities.
- Collaborate across marketing, regulatory, and technology teams to drive omni-channel integration, compliance, and best-in-class brand experiences for Elanco’s U.S. Pet Health portfolio.
Qualifications
- Bachelor's Degree or equivalent in related discipline preferably business with digital marketing and multidisciplinary exposure
- 5–7 years of relevant experience in digital marketing, including 4+ years in website management
- Very strong analytical capabilities and measurement
- Working with sophisticated marketing technology & DSP Implementation
Skills
- Experience in performance marketing and media
- Knowledge of and experience with retail media
- Solid understanding of current media trends and emerging platforms
- Proven experience collaborating with pure play and omnichannel online retailers and/or working on the agency side
- Strong project management, interpersonal, and verbal/written communication skills
Education
- Not specified beyond the bachelor’s degree requirement listed above
Additional Requirements
- Travel: Up to 15%
- Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment