Senior Manager, US Vaccines Consumer Marketing
Pfizer
July 02, 2026
Remote friendly (New York, NY)
United States
Marketing
Role Responsibilities:
- Support Director(s) to develop and execute branded consumer strategies, campaigns, and messaging for Prevnar Peds and Prevnar Adult, translating customer insights into on-strategy tactics.
- Manage branded website/platform migrations across the Prevnar portfolio (including Zenith migrations for Prevnar Peds and Prevnar Adult in English/Spanish) and ongoing compliant site updates.
- Manage Prevnar Peds CRM (email/SMS) and patient education assets (English/Spanish brochure suites, tactic refreshes, doctor discussion guides) aligned to current recommendations and campaign strategy.
- Support Prevnar Peds influencer programs (core program and segment-test sprints) with CMO to ensure messaging aligns with brand strategy and compliance.
- Partner with Media and Pfizer BAI/analytics teams to execute digital/social/search, embed measurement (dashboards/KPIs/tracking), and adjust based on insights.
- Collaborate across teams to deliver a cohesive consumer experience; flex to support other brands/workstreams as needed.
Qualifications:
- 6+ years in pharma/biotech/device/diagnostics with BS/BA; or 5+ years with MBA.
- Consumer marketing experience in fast-paced, competitive environments.
- Digital/social channel experience; ability to translate consumer needs into strategies/tactics.
- Creativity; strong communication/presentation; stakeholder management.
- Ability to lead in a complex matrix and achieve results through others.
Preferred:
- Prior vaccines experience; retail/pharmacy marketing; matrixed marketing experience with centralized creative/CMO.
Non-standard work: Occasional travel.
Benefits/Compensation (explicit): Eligible for Global Performance Plan bonus target 17.5% of base salary; 401(k) with matching, retirement savings contribution, paid vacation/holidays, caregiver/parental and medical leave, and medical/prescription/dental/vision.
Application instructions: Last date to apply: July 17, 2026.
- Support Director(s) to develop and execute branded consumer strategies, campaigns, and messaging for Prevnar Peds and Prevnar Adult, translating customer insights into on-strategy tactics.
- Manage branded website/platform migrations across the Prevnar portfolio (including Zenith migrations for Prevnar Peds and Prevnar Adult in English/Spanish) and ongoing compliant site updates.
- Manage Prevnar Peds CRM (email/SMS) and patient education assets (English/Spanish brochure suites, tactic refreshes, doctor discussion guides) aligned to current recommendations and campaign strategy.
- Support Prevnar Peds influencer programs (core program and segment-test sprints) with CMO to ensure messaging aligns with brand strategy and compliance.
- Partner with Media and Pfizer BAI/analytics teams to execute digital/social/search, embed measurement (dashboards/KPIs/tracking), and adjust based on insights.
- Collaborate across teams to deliver a cohesive consumer experience; flex to support other brands/workstreams as needed.
Qualifications:
- 6+ years in pharma/biotech/device/diagnostics with BS/BA; or 5+ years with MBA.
- Consumer marketing experience in fast-paced, competitive environments.
- Digital/social channel experience; ability to translate consumer needs into strategies/tactics.
- Creativity; strong communication/presentation; stakeholder management.
- Ability to lead in a complex matrix and achieve results through others.
Preferred:
- Prior vaccines experience; retail/pharmacy marketing; matrixed marketing experience with centralized creative/CMO.
Non-standard work: Occasional travel.
Benefits/Compensation (explicit): Eligible for Global Performance Plan bonus target 17.5% of base salary; 401(k) with matching, retirement savings contribution, paid vacation/holidays, caregiver/parental and medical leave, and medical/prescription/dental/vision.
Application instructions: Last date to apply: July 17, 2026.