Senior Manager, Retail Media and Commerce Activation

Role: Senior Manager, Retail Media and Commerce Activation, leading retail media strategy and execution for key consumer eye health brands. Responsibilities: develop and implement full-funnel media plans across platforms like Amazon Ads, Walmart Connect, Target Roundel, TikTok Shop; manage agency partners with KPI-driven oversight; leverage AI and automation tools for planning and reporting; identify emerging trends and testing opportunities; collaborate with Sales, Marketing, Finance, and Digital teams. Qualifications: Bachelor's in Business, Marketing, or related, with 7+ years in retail media, digital marketing, or eCommerce, especially Amazon Advertising; proven success managing multimillion-dollar media budgets and cross-functional influence; strong analytics, communication, and stakeholder management skills. Preferred: experience in CPG or healthcare, expertise with Amazon DSP, programmatic advertising, and AI-powered marketing solutions. HighValue: retail media platforms, digital performance marketing, cross-channel measurement, AI analytics, managing external agencies. WorkSetup: Hybrid (up to 2 days remote), based in Bridgewater, NJ, with potential for remote candidates accommodating periodic onsite work.