Role Summary
The Regional Marketing Manager will drive KOL engagement for a recently launched first-in-class HER2-targeted bispecific in biliary cancer (BTC) with data expected in gastroesophageal adenocarcinoma (GEA). This field-based role focuses on Key Opinion Leaders (KOLs) within a defined geography and tumor-type, developing product advocacy and gaining market insights through strategic and tactical plans. The role will help build and support the speaker bureau and will collaborate with Sales, Medical Affairs, Market Access, Compliance, Regulatory, and Legal. Travel is approximately 40β50% including weekends. Location: Remote (coverage across TX, FL, IL, OH, MI, and TN).
Responsibilities
- Build KOL relationships and engagements in their respective regions
- Drive results in KOL relationship management, insights collection/reporting and advocacy development, speaker identification, training and management
- Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
- Help formulate strategic and tactical plans regarding KOL engagements based on regional market understanding and trends
- Attend national and regional medical conferences and meetings
- Develop engagement plans to enhance relationships and partnerships with Key Opinion Leaders (KOLs) in key accounts
- Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating branded and unbranded educational peer-to-peer programs
- Help support advisory boards and other insight generation projects
- Prioritize and help develop and implement peer-to-peer education or other tactics that meet regional market needs
- Ensure plans and tactics meet compliance and regulatory standards
Qualifications
- Required: 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, Thought-leader liaison work, sales, marketing, or equivalent)
- Required: 3+ years of oncology experience
- Required: Previous KOL-facing experience
- Required: Approximately 40-50% travel is required
- Preferred: Strong preference for GI market and/or biomarker testing/diagnostics experience
- Preferred: Launch experience
- Required: Outstanding interpersonal skills, strategic relationship management, and demonstrated collaboration/feedback skills
- Required: Team-oriented individual with solid communication skills including experience presenting to cross-functional teams
- Required: Must demonstrate good judgment and evidence of strategic thinking, planning, and project management skills
Education
- Bachelorβs Degree (life sciences or a related discipline a plus)
- Graduate degree (preferred)