Senior Manager- Regional Marketing, Oncology TX, FL, IL, OH, MI, TN (Remote)

Role Summary

The Regional Marketing Manager is a field-based role focused on Key Opinion Leaders (KOLs) within a defined geography and tumor type in oncology. The role drives KOL engagements to develop product advocacy and gain market insights, and supports strategic and tactical plans to drive adoption of a recently launched first-in-class HER2-targeted bispecific in biliary cancer (BTC) with data expected in gastroesophageal adenocarcinoma (GEA). This position reports to the Director of Key Customer Marketing and requires face-to-face KOL engagement at national and regional congresses.

Responsibilities

• Help build KOL relationships and engagements in their respective regions
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management
• Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
• Help formulate strategic and tactical plans regarding KOL engagements based on a solid understanding of their regional market and market trends
• Attend national and regional medical conferences and meetings
• Develop engagement plans to enhance relationships and partnerships with key external stakeholders – Key Opinion Leaders (KOLs) in key accounts
• Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating branded and unbranded educational peer-to-peer programs
• Help support advisory boards and other insight generation projects
• Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets
• Ensure plans and tactics meet compliance and regulatory standards

Qualifications

• Required: 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, Thought-leader liaison work, sales, marketing, or equivalent)
• Required: 3+ years of oncology experience
• Required: Previous KOL-facing experience
• Preferred: GI market and/or biomarker testing/diagnostics experience
• Preferred: Launch experience

Skills

• Outstanding interpersonal skills, strategic relationship management, and demonstrated collaboration/feedback skills
• Team oriented with solid communication skills including experience presenting to cross-functional teams
• Must demonstrate good judgement and evidence of strategic thinking, planning, and project management skills

Education

• Bachelor’s Degree (life sciences or a related discipline is a plus)
• Graduate degree (preferred)

Additional Requirements

• Approximately 40-50% travel is required