Senior Manager- Regional Marketing, Oncology TX, FL, IL, OH, MI, TN
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Role Summary
The Regional Marketing Manager will drive KOL engagement for a recently launched first in class HER2 targeted bispecific in biliary cancer (BTC) and with data expected in gastroesophageal adenocarcinoma (GEA). The candidate will help drive adoption leveraging KOL advocacy and by supporting strategic and tactical plans. This position will report to the Director of Key Customer Marketing. The Regional Marketing Manager (RMM) is a field-based position primarily focused on Key Opinion Leaders (KOLs) within a defined geography and tumor-type. The RMM will drive KOL engagements to develop product advocacy, and gain market insights. This position requires face to face interaction with KOLs at national/ regional congresses and the travel requirements are 40-50% including weekends. The RMM will also help build and support the speaker bureau. The RMM will work closely with a wide range of functions, including Sales, Medical Affairs, Market Access, Compliance, Regulatory, and Legal.
Responsibilities
- Help build KOL relationships and engagements in their respective regions
- Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management
- Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
- Help formulate strategic and tactical plans regarding KOL engagements based on a solid understanding of their regional market and market trends
- Attend national and regional medical conferences and meetings
- Develop engagement plans to enhance relationships and partnerships with key external stakeholders – Key Opinion Leaders (KOLs) in key accounts
- Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating branded and unbranded educational peer-to-peer programs
- Help support advisory boards and other insight generation projects
- Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets
- Ensure plans and tactics meet compliance and regulatory standards
Qualifications
- 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, Thought-leader liaison work, sales, marketing, or equivalent)
- 3+ years of oncology experience required
- Previous KOL-facing experience required
- Approximately 40-50% travel is required
- Strong preference for GI market and/ or biomarker testing/ diagnostics experience
- Launch experience preferred
- Outstanding interpersonal skills, strategic relationship management, and demonstrated collaboration/feedback skills
- Team oriented individual with solid communication skills including experience presenting to cross-functional teams
- Must demonstrate good judgement and evidence of strategic thinking, planning, and project management skills
Education
- Bachelor’s Degree (life sciences or a related discipline a plus)
- Graduate degree (preferred)