Senior Manager, Promotional Content Strategist
Takeda
June 27, 2026
Remote friendly (Lexington, MA)
United States
$137,000 - $215,270 USD yearly
Marketing
About the role:
Manage the strategic execution of promotional content development for assigned therapeutic areas (TAs), partnering closely with Brand teams, Content Excellence, Agile pods, and agency partners to deliver high-quality, compliant, and scalable content aligned to brand strategy, customer engagement objectives, and business priorities. Support adoption of evolving content capabilities, processes, and ways of working to enable efficient, consistent, and impactful content execution across channels.
How you will contribute:
- Strategic Content Execution: Deliver promotional content initiatives across assigned TAs with high-quality, compliant, scalable assets.
- Brand Partnership and Strategy Alignment: Partner with Brand teams and the Commercial Content Lead to align content with brand strategy, marketing priorities, and business goals.
- Agile Workflow and Compliance Coordination: Collaborate with Agile Coaches, pod teams, and the Promotional Review Team (PRT) to plan sprints, prioritize work, and run content review processes to ensure medically accurate, compliant content.
- Content Operations and Capability Adoption: Support adoption of modular content, governance standards, tagging strategies, and operational processes that improve scalability and efficiency.
- Content and Asset Management: Manage tagging, organization, and use of promotional content assets in digital systems for reporting and reuse.
- Therapeutic Area and Brand Understanding: Apply knowledge of TAs, customer dynamics, and brand strategy to guide content decisions.
- Continuous Improvement: Enhance content workflows and cross-functional execution to improve speed-to-market and quality.
Minimum Requirements/Qualifications:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 7–10+ years’ experience in pharmaceutical/biopharma/healthcare marketing, communications, or advertising.
- Experience with promotional content and MLR review.
- Experience managing creation of HCP promotional materials, digital assets, sales rep materials, email/CRM content, and websites/modular content.
- Strong project management, organizational, and communication skills.
- Budget management, vendor contracts, and financial oversight experience.
- Experience submitting assets through Veeva; worked on MLR review cycles.
- Managed digital and HCP promotional content production.
Manage the strategic execution of promotional content development for assigned therapeutic areas (TAs), partnering closely with Brand teams, Content Excellence, Agile pods, and agency partners to deliver high-quality, compliant, and scalable content aligned to brand strategy, customer engagement objectives, and business priorities. Support adoption of evolving content capabilities, processes, and ways of working to enable efficient, consistent, and impactful content execution across channels.
How you will contribute:
- Strategic Content Execution: Deliver promotional content initiatives across assigned TAs with high-quality, compliant, scalable assets.
- Brand Partnership and Strategy Alignment: Partner with Brand teams and the Commercial Content Lead to align content with brand strategy, marketing priorities, and business goals.
- Agile Workflow and Compliance Coordination: Collaborate with Agile Coaches, pod teams, and the Promotional Review Team (PRT) to plan sprints, prioritize work, and run content review processes to ensure medically accurate, compliant content.
- Content Operations and Capability Adoption: Support adoption of modular content, governance standards, tagging strategies, and operational processes that improve scalability and efficiency.
- Content and Asset Management: Manage tagging, organization, and use of promotional content assets in digital systems for reporting and reuse.
- Therapeutic Area and Brand Understanding: Apply knowledge of TAs, customer dynamics, and brand strategy to guide content decisions.
- Continuous Improvement: Enhance content workflows and cross-functional execution to improve speed-to-market and quality.
Minimum Requirements/Qualifications:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 7–10+ years’ experience in pharmaceutical/biopharma/healthcare marketing, communications, or advertising.
- Experience with promotional content and MLR review.
- Experience managing creation of HCP promotional materials, digital assets, sales rep materials, email/CRM content, and websites/modular content.
- Strong project management, organizational, and communication skills.
- Budget management, vendor contracts, and financial oversight experience.
- Experience submitting assets through Veeva; worked on MLR review cycles.
- Managed digital and HCP promotional content production.