Senior Manager Product Strategy
Incyte
5 months ago
Remote friendly (Chadds Ford, PA)
United States
Marketing
Essential Functions of the Job (Key responsibilities)
- Lead the development and execution of HCP-focused marketing strategies to drive awareness, education, and adoption of Opzelura in vitiligo.
- Own HCP media strategy and execution across channels (e.g., digital, point of care, programmatic), ensuring alignment with brand objectives and optimization based on performance.
- Partner closely with creative and media agencies to develop compelling, insight-driven campaigns and content that resonate with target HCP audiences.
- Oversee the creation, refinement, and deployment of HCP promotional materials utilized by the salesforce, ensuring consistency, relevance, and alignment with brand strategy.
- Manage day-to-day agency relationships, including project oversight, timelines, budgets, and performance tracking.
- Collaborate cross-functionally with Medical, Legal, Regulatory (MLR), Market Access, Sales, and other internal stakeholders to ensure aligned and compliant execution.
- Lead the MLR review process for HCP materials, balancing speed, compliance, and strategic intent.
- Partner closely with the salesforce to gather field insights, understand customer needs, and ensure marketing strategies are actionable and impactful in the field.
- Oversee sample strategy and management, ensuring alignment with brand priorities and compliant utilization to support patient starts.
- Analyze campaign and media performance to generate insights and continuously optimize strategy and execution.
- Develop a deep understanding of the vitiligo market, customer segments, and competitive landscape, including emerging therapies.
- Facilitate knowledge sharing and best practices across the brand team and broader organization.
Qualifications (Minimal acceptable level)
- BA/BS required: degree in life sciences, business, or a related field is preferred.
- Relevant pharmaceutical/biotechnology experience; dermatology or autoimmune disease focus preferred.
- Experience working with external vendors on a day-to-day basis; ability to manage multiple priorities and timelines.
- Strong leadership skills and ability to manage projects autonomously.
- Strong communication, presentation, analytics, and strategic capabilities.
- Lead the development and execution of HCP-focused marketing strategies to drive awareness, education, and adoption of Opzelura in vitiligo.
- Own HCP media strategy and execution across channels (e.g., digital, point of care, programmatic), ensuring alignment with brand objectives and optimization based on performance.
- Partner closely with creative and media agencies to develop compelling, insight-driven campaigns and content that resonate with target HCP audiences.
- Oversee the creation, refinement, and deployment of HCP promotional materials utilized by the salesforce, ensuring consistency, relevance, and alignment with brand strategy.
- Manage day-to-day agency relationships, including project oversight, timelines, budgets, and performance tracking.
- Collaborate cross-functionally with Medical, Legal, Regulatory (MLR), Market Access, Sales, and other internal stakeholders to ensure aligned and compliant execution.
- Lead the MLR review process for HCP materials, balancing speed, compliance, and strategic intent.
- Partner closely with the salesforce to gather field insights, understand customer needs, and ensure marketing strategies are actionable and impactful in the field.
- Oversee sample strategy and management, ensuring alignment with brand priorities and compliant utilization to support patient starts.
- Analyze campaign and media performance to generate insights and continuously optimize strategy and execution.
- Develop a deep understanding of the vitiligo market, customer segments, and competitive landscape, including emerging therapies.
- Facilitate knowledge sharing and best practices across the brand team and broader organization.
Qualifications (Minimal acceptable level)
- BA/BS required: degree in life sciences, business, or a related field is preferred.
- Relevant pharmaceutical/biotechnology experience; dermatology or autoimmune disease focus preferred.
- Experience working with external vendors on a day-to-day basis; ability to manage multiple priorities and timelines.
- Strong leadership skills and ability to manage projects autonomously.
- Strong communication, presentation, analytics, and strategic capabilities.