Senior Manager, Primary Immunodeficiency (PI)/Neuromuscular Consumer Marketing

Role: Senior Manager, Primary Immunodeficiency (PI)/Neuromuscular Consumer Marketing at Takeda, based in Cambridge, MA, focusing on patient engagement strategies within rare diseases. Responsibilities: develop and execute patient-centric marketing campaigns, lead creation of promotional materials, oversee regulatory review, leverage insights to optimize initiatives, manage agency relationships, and collaborate with internal teams including Medical, Regulatory, and Field. Establish relationships with patient advocacy groups, support community engagement, and ensure compliance with legal and regulatory standards. Qualifications: Bachelor’s degree (Master’s/MBA preferred), 5-7 years in pharmaceutical or healthcare marketing/sales, with strong project management, strategic planning, and data-driven decision-making skills. Experience in rare disease marketing or biologics is advantageous. High-Value: focus on PI/CIDP, neuromuscular diseases, patient advocacy, direct-to-consumer marketing, and cross-functional collaboration. Work setup: hybrid in Cambridge, MA; no specific travel mentioned.