Senior Manager, Omnichannel & Customer Engagement - Job ID: 1735

Role Summary

The Senior Manager, Omnichannel and Customer Engagement supports the execution and optimization of omnichannel strategies aligned to the US marketing team’s goals. Working across brand teams and with internal and external partners (Commercial Operations, IT, agencies, media vendors), this role contributes to the planning and implementation of targeted multi-channel campaigns that drive healthcare provider (HCP) and patient engagement for the US Ascendis Endocrinology portfolio.

Responsibilities

• Collaborate with brand leads to implement multi-channel campaigns that support business objectives and brand strategy.
• Manage the day-to-day execution of omnichannel initiatives, including digital, social, and non-personal promotional tactics.
• Monitor and optimize customer engagement across HCP and patient/caregiver touchpoints.
• Support the development and use of KPIs to track performance and identify areas for optimization.
• Partner with agency and media vendors to deliver high-quality campaigns on time and within budget.
• Generate regular reports and insights to inform marketing decisions and improve return on investment.
• Ensure all tactics align with regulatory and compliance standards.
• Contribute to the exploration and implementation of new technologies or platforms that enhance engagement effectiveness.

Qualifications

• Bachelor’s degree required; MBA or relevant advanced degree preferred.
• 7+ years of experience in marketing or digital engagement roles, preferably in pharmaceutical or biotech settings.
• This is a hybrid 3-day onsite role in Princeton, New Jersey.
• Demonstrated experience with digital marketing, non-personal promotion, and social media execution.
• Strong understanding of omnichannel marketing principles in the pharmaceutical industry and performance optimization.
• Familiarity with regulatory and compliance guidelines within the pharmaceutical industry.
• Ability to manage projects cross-functionally and collaborate with multiple stakeholders.
• Experience working with agency partners and media vendors.

Skills

• Digital marketing proficiency
• Omnichannel marketing
• Campaign planning and execution
• KPI development and performance analysis
• Stakeholder management
• Regulatory and compliance awareness

Education

• Bachelor’s degree required; MBA or relevant advanced degree preferred.