Senior Manager of Shopper Marketing, CVS

Role: Senior Manager of Shopper Marketing at Bayer Consumer Health, US, leading omni-channel campaigns to drive household growth and align with Joint Business Plan (JBP) goals. Responsibilities: develop and execute data-driven, cross-functional shopper strategies; oversee creative and tactical campaign development; analyze shopper data for insights; measure and optimize campaign performance; influence investment decisions; collaborate with teams across Brand, Commercial Strategy, Ecommerce, Insights, Media, and Sales; ensure campaign alignment with retailer needs, particularly CVS. Requirements: Bachelor's degree; 5+ years in CPG marketing, with substantial shopper marketing experience, ideally with CVS and agency background; strong analytical, strategic, leadership, and communication skills; proficient in leveraging data for decision-making. Preferred: MBA; 10+ years overall marketing experience. High-Value: shopper marketing, omni-channel campaigns, CVS retail focus, data analytics, cross-functional leadership, 5+ years' experience in CPG. Work Setup: residence-based in US; travel once per month to New Jersey or Rhode Island.