Senior Manager of Funnel Performance & Optimization

Role: Senior Manager, Funnel Performance & Optimization, focusing on enhancing consumer journey conversion in a healthcare-related context. Responsibilities include defining funnel stages and KPIs, identifying and quantifying drop-off points, prioritizing optimization initiatives, translating insights into actionable briefs, and leading experimentation to improve performance. The role involves cross-functional coordination with teams such as Insights & Analytics, Journey Design, Behavioral Science, and marketing channels; managing vendors; and providing regular performance reporting to leadership. Requirements: Bachelor's in Business, Marketing, Analytics or related; 6+ years in growth or performance marketing with direct experience owning funnel metrics (activation, conversion, retention); hands-on experience designing and analyzing high-volume tests; proficiency in product/web analytics and SQL or analytical collaboration tools. Preferred: Experience with multi-step consumer funnels involving third-party integrations (payments, onboarding, prescriptions); background in digital health, fintech, marketplaces, or subscription services; understanding of GxP or healthcare-specific regulations is advantageous. Location: Plainsboro, NJ with 20-30% travel. This is an individual contributor role emphasizing analytics, experimentation, and cross-team collaboration to drive continuous funnel performance improvements in a consumer-focused healthcare setting.