Senior Manager, Media Strategy & Planning

Main Responsibilities
Media Strategy, Planning & Business Partnership
- Serve as media strategy lead for designated brand(s) and/or therapeutic area(s), partnering with Brand, Analytics, Omnichannel, Digital, and agency teams.
- Translate brand objectives, audience priorities, business context, and media performance into strategic plans, tactical recommendations, and optimization opportunities.
- Lead development of media planning inputs (audience strategy, channel role, tactical requirements, media asset needs, campaign priorities).
- Create recommendations and presentation materials to align on media plans, optimizations, and investment decisions.
- Share learnings across indications for consistent strategy and portfolio-level improvement.

Campaign Execution, Optimization & Performance
- Oversee campaign execution across assigned channels/workstreams; deliver accurately against KPIs.
- Partner with agencies on launch readiness, trafficking/tagging needs, optimization timing, issue resolution, and performance management.
- Lead optimization discussions across audiences, channels, tactics, spend, sequencing, frequency, and outcomes.
- Review dashboards/reporting/agency outputs to identify trends, diagnose drivers, and recommend actions.
- Partner with Analytics on measurement interpretation, performance storytelling, and closed-loop optimization.

Consumer Marketing Capability Evolution
- Support evolution of consumer marketing operating model; translate clean room-enabled capabilities into activation/optimization.
- Operationalize data-enabled capabilities with Digital/Analytics/agencies (segmentation, activation, measurement, reporting).
- Lead media inputs in planning/performance forums; identify insights and drive follow-through.

Budget, Agency & Operational Management
- Manage media budgets: pacing, investment tracking, PO/invoice/accrual support, escalation.
- Partner with Finance/Procurement/agencies for accurate documentation, billing reconciliation, and financial processes.
- Manage agency partners vs. scopes, deliverables, timelines, and performance expectations.
- Maintain discipline across documentation, decision tracking, reporting inputs, and cross-functional follow-through.

Required Qualifications
- Bachelor’s degree.
- 7+ years in media strategy, digital marketing, media planning, performance marketing, or related roles.
- Strong digital media experience (paid social, programmatic, online video, digital display, and/or other biddable/performance channels).
- Strong experience with Marketing Mix Models and other Measurement Partners.
- Solid understanding of media planning, activation, audience targeting, trafficking/tagging, and optimization.
- Comfort using dashboards, campaign reporting, and performance data to develop insights/recommendations.
- Ability to translate complex media/data/analytics into business implications.
- Strong communication/influencing skills; ability to lead discussions and build alignment in a matrixed environment.
- Experience managing agency partners and coordinating across internal/external teams.
- Strong organization, attention to detail, and ability to manage multiple workstreams and stakeholders.

Preferred Qualifications
- Pharmaceutical/biotech/healthcare or other highly regulated industry experience.
- Experience at/with a media agency.
- Experience supporting large-scale media budgets (pacing, invoice reconciliation, accruals, agency billing).
- Familiarity with clean room-enabled activation, first-/third-party data, audience segmentation, CDPs/DMPs, omnichannel measurement, or privacy-safe marketing.
- Experience with Power BI, Tableau, Google Analytics, or similar dashboard/reporting tools.
- Consumer media experience; HCP media/non-personal promotion is a plus.
- Familiarity with AI-enabled media, automation, test-and-learn, dynamic creative optimization, and emerging digital capabilities.
- Experience in highly matrixed, multi-stakeholder environments.