Senior Manager, Media Measurement and Optimization

Role Summary

The Sr. Manager, Media Measurement and Optimization, is responsible for implementing newly created enterprise media measurement framework and KPIs, that take an integrated approach to media reporting across audience, channel, site and creative, and media initiatives. This is a unique role, which will curate measurement strategies for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic consultant that will apply years of experience in data analysis to translate reporting with a focus on delivering measurable financial results across the globe.

Responsibilities

• Drive‚Äôs media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally
• Develop deep understanding of Pfizer products and Therapeutic Area landscape, in an effort to orchestrate the optimal portfolio media and audience strategies
• Leverage audience data across patient and provider, to analyze campaign performance
• Overseedashboard and data visualization practices, to ensure clean and clear storytelling
• Drive best practices in translating website performance to the overall performance journey and understanding correlation to script lift
• Translate media data taxonomy and meta-data best practices to media analytics data design and requirements
• Act as successful role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential

Qualifications

• 6+ years Marketing or Media experience in a professional environment, with experience managing and building teams
• BS Degree in Marketing, Business, or equivalent experience
• Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
• We look for prior experience in media analytics, healthcare claims data, and HCP data, especially digital media
• Deep understanding of media data KPI calculations & definitions
• Understanding of data-driven media planning and buying approaches globally
• Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
• Experience translating data insights into actionable recommendations for executive decision-making
• Deep familiarity with media and vendor landscape and application of media trends in powering business results, as well as media data source and taxonomy expertise
• Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
• Proven ability to work collaboratively across multiple teams
• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Excellent communication skills; can articulate complex concepts to a diverse audience
• Creative, innovative problem solver who leads with insights derived from data
• Strong writing, presentation and influencing skills
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.