Senior Manager, Media Architect

Role: Senior Manager, Media Architect responsible for designing and executing data-driven omnichannel media strategies to enhance brand growth and customer engagement for Takeda's DTC and HCP campaigns. Responsibilities include developing holistic media plans aligned with brand objectives, overseeing media buying and placements, managing agency/vendor relationships, coordinating cross-channel deployment, optimizing media investments, and establishing performance measurement frameworks to maximize ROI. Qualifications: Bachelor's degree required; advanced degree (MBA, MS, PharmD) preferred. Over 7 years of digital media planning experience within the pharmaceutical or healthcare sectors, demonstrating leadership and strategic thinking in regulated environments. Skills include omnichannel planning, agency management, data-driven decision-making, and understanding of pharma content lifecycle, MMM, and MROI frameworks. High-value specifics: focus on HCP and DTC omnichannel strategies, experience in regulated pharma environments, and familiarity with performance analytics. Work setup: hybrid in Lexington, MA, with the position classified as full-time, exempt, and involving remote work with some onsite presence.