Senior Manager, Marketing Operations Aesthetic Medical Device

Role Summary

The Senior Manager, Marketing Operations & Events plays a pivotal role in shaping Solta Medical’s presence across the U.S. and Canada, partnering with Brand and Digital Marketing to translate strategy into dynamic, measurable experiences that elevate awareness, engagement, and commercial growth. This leader owns the end-to-end experience strategy, execution, and cross-functional integration that bring each brand’s vision to life, reinforcing Solta’s premium positioning across Thermage, Fraxel, Clear + Brilliant, and VASER.

Responsibilities

• Develop and execute an annual event experience strategy aligned to Solta’s business objectives, brand priorities, and portfolio growth plans.
• Partner with Brand Managers to translate brand strategies and messaging frameworks into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.
• Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand’s overarching strategy and positioning.
• Lead the planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.
• Ensure all event content, creative, and messaging are consistent with Solta’s premium brand standards and comply with PRC requirements.
• Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery.
• Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during- and post-event content is optimized for reach, engagement, and conversion.
• Ensure alignment between event execution and digital touchpoints, including email and social media, to deliver a seamless experience.
• Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows.
• Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.
• Leverage CRM and digital analytics to inform event optimization, audience targeting, and integrated marketing decisions.
• Define, monitor, and analyze event KPIs including attendance, lead quality, pipeline contribution, ROI, customer engagement, budget adherence, post-event satisfaction, and field feedback.
• Provide Brand Managers and leadership with post-event analyses, insights, and recommendations to enhance future brand event strategies.
• Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations.
• Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event-to-sales conversion rates.
• Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact.
• Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated, brand-consistent, and commercially aligned.
• Serve as the central liaison with Sales to align event objectives with field priorities and ensure effective follow-up and conversion.
• Conduct regular field travel to engage with customers and sales teams, deepening market understanding and assessing event impact.
• Act as a strategic advisor to Brand Managers, sharing event insights, data trends, and customer feedback to inform ongoing brand strategy refinement.
• Manage event budgets, vendor agreements, and internal resource allocation to ensure fiscal responsibility and efficiency.
• Continuously assess internal team capabilities and external vendor dependencies to recommend resourcing shifts that optimize cost and performance.
• Evaluate and optimize vendor partnerships to ensure strategic alignment, efficiency, and consistent quality delivery. Assess which functions should remain external versus be transitioned internally for greater control and cost effectiveness.
• Lead cost-containment initiatives and negotiate contracts to maximize value while maintaining premium quality standards.
• Align event investments with business objectives, optimizing spend and demonstrating clear ROI.
• Track, measure, and report key financial and performance indicators including cost per lead, cost per MQL, and ROI to drive accountability and continuous improvement.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred).
• Minimum 8 years of experience in event marketing or marketing operations, preferably within the medical device, aesthetics, or healthcare industry.
• Proven success in planning and executing national and regional conferences, tradeshows, and educational events.
• Experience developing end-to-end event experiences from concept through execution and post-event engagement that reinforce premium brand positioning.
• Strong financial acumen with experience in cost containment, vendor negotiation, and ROI-driven event planning.
• Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting.
• Proven ability to manage agencies and vendors to deliver high-quality experiences while optimizing budget and efficiency.
• Solid foundation in marketing fundamentals, with the ability to connect event execution to brand and business goals.
• Excellent communication, leadership, and project management skills with the ability to influence cross-functionally.
• Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet).
• Experience in the aesthetics industry or premium healthcare segment is a plus.
• A self-starter who thrives in a fast-paced environment and is willing to travel up to 35%.

Skills

• Event strategy and program management
• Cross-functional leadership
• CRM (Salesforce) and marketing analytics
• Budgets and vendor management
• Digital and offline attribution

Education

• Bachelors in Marketing, Business, Communications, or related field

Additional Requirements

• Willingness to travel up to 35%