Senior Manager, Marketing Operations

Role Summary

The Senior Manager, Marketing Operations is a member of Ionis’s Commercial Operations group, reporting to the Head of Marketing Operations. This role supports the promotional material review (PRC) process in accordance with FDA regulations, ICH guidelines, and PhRMA guidelines. It also oversees the print/production and fulfillment processes, coordinates with third-party vendors, and helps maintain policies and procedures to ensure compliance across field and marketing operations activities. Beyond these responsibilities, this role contributes to process optimization efforts that enable field effectiveness and provide operational support to brand teams to ensure timely, efficient, and compliant execution of strategic initiatives. The Manager/Senior Manager, Marketing Operations will collaborate closely with Marketing, Medical Affairs, Regulatory, Compliance, Informatics, Field Teams, external agencies, and additional functions (i.e., Patient Advocacy, Market Access, Corporate Affairs).

Responsibilities

• Marketing Operations Brand Support: Support brand teams to provide operational support for execution of marketing initiatives, ensuring alignment with compliance and regulatory requirements.
• Marketing Operations Brand Support: Contribute to process optimization efforts that improve cross-functional workflows and enable ultimate field effectiveness.
• Marketing Operations Brand Support: Support development and implementation of standardized operating procedures, training resources, and best practices across marketing operations.
• Marketing Operations Brand Support: Help identify gaps and recommend solutions to improve efficiency, scalability, and team collaboration.
• Marketing Operations Brand Support: Assist in tracking and reporting on key performance indicators (KPIs) to inform decision-making and continuous improvement.
• Content Review Process: Support the operational execution of the promotional materials review (PRC) process, including process documentation, training materials, and use of MLR technology tools.
• Content Review Process: Partner with PRC reviewers to answer questions, escalate issues, and help ensure efficient resolution.
• Content Review Process: Assist with quarterly PRC volume tracking and reporting to support accurate forecasting.
• Content Review Process: Maintain process-related documentation, user guides, and training support for the PRC electronic approval system (EAS).
• Content Review Process: Act as a key system user, partnering with Informatics on enhancements, testing, and issue resolution.
• Content Review Process: Coordinate vendor support and resource requests during periods of high volume.
• Content Management/ Production & Fulfillment: Support execution of the print/production and fulfillment process, including maintaining process documentation and training support materials.
• Content Management/ Production & Fulfillment: Coordinate with Informatics and vendors on portal configuration, testing, and updates.
• Content Management/ Production & Fulfillment: Provide operational support for fulfillment portal use, including answering field user questions and troubleshooting issues.
• Content Management/ Production & Fulfillment: Partner with Marketing and other cross-functional teams to identify and support print/fulfillment needs to ensure timely execution and distribution.
• Content Management/ Production & Fulfillment: Track and report on content management and fulfillment metrics to help identify opportunities for process improvement.
• Content Management/ Production & Fulfillment: Support vendor coordination and day-to-day communication.

Qualifications

• Bachelor’s degree with 5+ years’ OR Master’s degree with 3+ years’ progressive operational experience in the biopharmaceutical industry.
• 2+ years direct experience supporting promotional or non-promotional material review processes and systems (e.g., Veeva Vault PromoMats, MedComms).
• Launch experience in rare disease markets highly preferred
• Working knowledge of the regulatory and legal environment in pharmaceutical promotions and industry guidelines.
• Demonstrated ability to collaborate cross-functionally to support standardized SOPs and process implementation.
• Strong organizational skills with experience managing multiple priorities and deadlines.
• Detail-oriented, self-motivated, and adaptable, with a proven ability to support cross-functional projects.
• Effective communicator with solid interpersonal and teamwork skills.
• Familiarity with project management and collaboration tools such as SharePoint, Smartsheet, or similar.