Senior Manager, Marketing - Job ID: 1732

Role Summary

We are seeking a Senior Manager, Marketing to join our U.S. commercial team, hybrid 3-day onsite role in Princeton, NJ, supporting the launch and ongoing success of YORVIPATH, the first and only treatment approved for adults with hypoparathyroidism. This high-impact role will lead the development and execution of marketing initiatives across HCP and patient audiences, partnering with cross-functional teams, agencies, and vendors to deliver integrated campaigns that drive brand awareness, engagement, and growth.

Responsibilities

• Lead the development and execution of select marketing initiatives across HCP and patient audiences, ensuring alignment with brand strategy and business objectives.
• Oversee day-to-day management of tactical initiatives including congress planning, patient support materials, and field team resources.
• Support the development of disease awareness campaigns and branded content tailored to both patient and provider audiences.
• Monitor and optimize customer engagement across HCP and patient/caregiver touchpoints.
• Support creation of disease state campaign and deliverables.
• Collaborate with creative and media agencies to produce compelling, compliant assets and programs that deliver measurable impact.
• Monitor campaign performance and customer engagement across all touchpoints, identifying opportunities for optimization.
• Ensure all tactics align with regulatory and compliance standards.
• Collaborate cross-functionally and within team to advance brand goals.

Qualifications

• Bachelor’s degree required; MBA or relevant advanced degree preferred.
• 7+ years of experience in marketing or digital engagement roles, preferably in pharmaceutical or biotech settings.
• This is a hybrid 3-day onsite role in Princeton, New Jersey.
• Strong understanding of brand marketing principles in the pharmaceutical industry and performance optimization.
• Familiarity with regulatory and compliance guidelines within the pharmaceutical industry.
• Ability to manage projects cross-functionally and collaborate with multiple stakeholders.
• Experience working with agency partners and media vendors.

Education

• Bachelor’s degree (required)
• MBA or relevant advanced degree (preferred)

Skills

• Cross-functional collaboration with internal teams and external partners
• Development and execution of marketing initiatives across HCP and patient audiences
• Campaign planning, execution, and performance optimization
• Regulatory and compliance awareness within the pharmaceutical industry
• Agency/vendor management