Role Summary
The Senior Manager of Analytics and Insights at Jazz is a strategic thought partner and analytical expert who provides critical contributions to brand teams, lifecycle planning, forecasting, and senior-management decisions, with a focus on primary market research and secondary data triangulation. The role integrates business insights across multiple data inputs, leads primary research efforts to support business objectives, and proactively identifies new opportunities for the brand. The Senior Manager will propose and execute a market research plan, communicating key conclusions and actionable recommendations to inform current business decisions, and will collaborate with cross-functional partners across Brand Marketing, Sales Leadership, Forecasting, Global Competitive Intelligence, Life Cycle Management, and Commercial Development.
Responsibilities
- Lead a comprehensive market research process for product(s) within the Oncology Business Unit and contribute to strategic insights sharing
- Initiate and facilitate activities that enhance brand teamsβ knowledge regarding the product attitudes and usage, market dynamics, and competition
- Represent the voice of the customer (e.g., physicians, patients) to the organization by maintaining and communicating a holistic understanding of the marketplace synthesized from an array of primary and secondary sources
- Communicate and align key internal stakeholders around market research objectives and outputs including qualifying the results based on the strength of the data and identifying any limitations and caveats
- Select appropriate research methodology to address business objectives, design qualitative and quantitative research plans for the brand
- Develop and present timely final reports and actionable recommendations to key stakeholders, focusing on key findings and relevant implications to each stakeholder group, and senior leadership
- Propose and manage yearly market research budgets, identifying efficiencies that can optimize insights generation efforts across the portfolio, where appropriate
- Help execute secondary data analysis projects in close collaboration with intelligence lead to triangulate insights and address key business questions in an integrated manner.
- Work with forecasting to provide input on key variables
- Collaborate with Global Competitive Intelligence team to develop a unified perspective on implications of market activities to the brand when needed
- Work with cross functional partners to support overall franchise strategy, which includes development and delivery of Situation Analysis to support the annual brand planning cycle
- Exemplify Jazz values
Qualifications
- Required: BA or BS with a concentration in Life Sciences, Business or Mathematics; MBA or other advanced degree preferred.
- Required: 4 years+ of pharmaceutical or biotech industry experience conducting primary market research with physicians and/or patients.
- Required: Excellent primary market research skills and the ability to translate the data and learning into actionable recommendations for business growth.
- Required: Proven strength in strategic insight and data storytelling to effectively influence stakeholders in a matrixed environment.
- Preferred: Knowledge of secondary data sources such as patient claims, and EMR/EHR analytics is preferred
- Preferred: Consulting background strongly preferred.
- Preferred: Oncology drug experience and/or Orphan Drug experience preferred
- Required: Track record of being a collaborative team player, and adaptive to meeting the needs of a growing business
- Required: Deep-experience with a variety of research vendors and study designs and building quality research vendor partnerships
- Required: Demonstrated ability to influence senior management and key business partners
Education
- Bachelor's degree in Life Sciences, Business or Mathematics; MBA or advanced degree preferred.