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Senior Manager, HCP Marketing & Promotional Execution (Neuroscience)

Bristol Myers Squibb
September 23, 2026
Full-time
Remote friendly (Princeton, NJ)
Worldwide
Marketing
Role: Senior Manager, HCP Marketing & Promotional Execution (Neuroscience), responsible for translating brand strategy into field-facing promotional tactics to support the COBENFY portfolio. Responsibilities: co-lead development and execution of personal promotion activities, manage promotional materials, and ensure messaging aligns with brand and clinical data; collaborate with cross-functional teams including sales, medical, and agency partners; support training and field engagement, and manage promotional budgets. Requirements: BA/BS with 4+ years of pharmaceutical or biotech experience in HCP promotion, brand marketing, or field activation; proven track record in developing promotional assets within CNS or specialty therapeutic areas; strong project management and cross-functional collaboration skills; familiarity with promotional review processes and digital content ecosystems. Preferred Qualifications: MBA or advanced degree; experience supporting CNS, psychiatry, or neurological indications; knowledge of outpatient and institutional HCP engagement models. High-Value: focus on neuroscience/CNS, specialty promotion, in-market or late-stage development experience, and familiarity with promotional compliance standards. Work Setup: based in Princeton, NJ; details on remote or hybrid work not specified; travel expectations not indicated.