Senior Manager, HCP Marketing
Biogen
1 month ago
Remote friendly (Cambridge, MA)
United States
Marketing
Responsibilities:
- Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email, digital, social, and web to ensure a cohesive, insight-driven HCP experience.
- Partner with Omnichannel Excellence (OCE) and Insights teams to translate strategy into engagement plans and optimize channel performance.
- Develop and optimize content with Medical, Legal, and Regulatory, balancing compliance, accuracy, and channel-appropriate execution.
- Guide agencies and embed a test-and-learn mindset to improve content and engagement.
- Collaborate cross-functionally with Field, OCE, Insights, Market Access, Consumer, Corporate Communications, and Finance.
- Lead multiple complex initiatives simultaneously, driving alignment and overseeing execution.
Qualifications:
- Bachelor’s degree required; MBA preferred.
- 5+ years of pharma or biotech commercial experience, including at least 2 years in marketing (agency or consulting experience considered).
- Working knowledge of key digital channels (CRM/email, paid media, web) and how content adapts to perform.
- Excellent communication and presentation skills; ability to influence across functions and levels.
Preferred Skills:
- Experience in Women’s Health or Mental Health.
- Launch experience, particularly omnichannel campaigns.
Benefits:
- Medical, Dental, Vision, and Life insurances; fitness/wellness programs (fitness reimbursement); short- and long-term disability; paid vacation (minimum 15 days) plus end-of-year shutdown (Dec 26–Dec 31); up to 12 paid holidays + 3 paid days for Personal Significance; 80 hours sick time/year; paid maternity and parental leave; 401(k) with company match; employee stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation.
- Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email, digital, social, and web to ensure a cohesive, insight-driven HCP experience.
- Partner with Omnichannel Excellence (OCE) and Insights teams to translate strategy into engagement plans and optimize channel performance.
- Develop and optimize content with Medical, Legal, and Regulatory, balancing compliance, accuracy, and channel-appropriate execution.
- Guide agencies and embed a test-and-learn mindset to improve content and engagement.
- Collaborate cross-functionally with Field, OCE, Insights, Market Access, Consumer, Corporate Communications, and Finance.
- Lead multiple complex initiatives simultaneously, driving alignment and overseeing execution.
Qualifications:
- Bachelor’s degree required; MBA preferred.
- 5+ years of pharma or biotech commercial experience, including at least 2 years in marketing (agency or consulting experience considered).
- Working knowledge of key digital channels (CRM/email, paid media, web) and how content adapts to perform.
- Excellent communication and presentation skills; ability to influence across functions and levels.
Preferred Skills:
- Experience in Women’s Health or Mental Health.
- Launch experience, particularly omnichannel campaigns.
Benefits:
- Medical, Dental, Vision, and Life insurances; fitness/wellness programs (fitness reimbursement); short- and long-term disability; paid vacation (minimum 15 days) plus end-of-year shutdown (Dec 26–Dec 31); up to 12 paid holidays + 3 paid days for Personal Significance; 80 hours sick time/year; paid maternity and parental leave; 401(k) with company match; employee stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation.