Senior Manager, HCP Promotion Marketing

As Senior Manager, HCP Promotion Marketing, you will be responsible for the tactical execution of promotional strategies targeting healthcare professionals. You will focus on personal promotion (in-person and field programs), supported by digital and other non-personal channels. This role requires strong project management skills, executional excellence, and the ability to collaborate with cross-functional and field teams.

A Typical Day May Include The Following

• Implementing personal HCP promotion tactics, including messaging, campaign, field team resources and in-office initiatives.
• Developing and implement non-personal promotion (NPP) tactics, including HCP websites, email, print/journal ads, social media, and 3rd party programs.
• Project management from planning through execution, ensuring all deliverables are met on time and within budget.
• Overseeing content development for both personal and non-personal HCP channels, ensuring consistency with brand messaging and compliance requirements.
• Act as point of contact for agency partners and vendors, driving creative, tactical, and media execution.
• Supporting collaboration with sales and field teams to align promotional tactics with field feedback and customer insights.
• Track, analyze, and report on campaign performance metrics to identify improvement opportunities and optimize promotional mix.
• Ensuring compliance with all regulatory, legal, and corporate guidelines in the development and delivery of promotional materials.

The Role May Be For You If

• You bring a strong understanding of Digital Marketing/Non-Personal Promotion for HCP
• You have familiarity with HCP Marketing/Engagement
• You are an effective communicator and collaborator
• You can navigate a global organization effectively

Qualifications & Location

To be considered for this role, we need you to have 8+ years’ experience in pharmaceutical marketing, with a focus on HCP promotion and execution along with a bachelors' degree. We will need you to have the ability to be onsite in Sleepy Hollow, NY 4 days a week.

Apply

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Equal Opportunity & Accommodations

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

Salary Information by Location

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Background Checks

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$132,400.00 - $216,000.00