Senior Manager, Global Tradeshows & Events

Role Summary

Senior Manager, Global Tradeshows & Events

Lead a team of event professionals to coordinate, organize, and deliver internal and external events that meet objectives and support sales and marketing initiatives. Responsible for hands-on planning, execution, and optimization of events, with a focus on managing logistics, ensuring smooth operations, and achieving measurable ROI.

Responsibilities

• Lead the development and execution of impactful and engaging external events aligned with business objectives, brand standards, and audience engagement goals to expand brand presence and create new business opportunities.
• Collaborate with key business stakeholders to ensure a best-in-class customer experience at tradeshows and events.
• Ensure that systems for lead capture and customer engagement function effectively.
• Develop and execute an annual Americas event plan, including logistics, budgeting, team support staffing, and other critical aspects.
• Oversee logistics, cost estimates, staffing, and pre-show activities to ensure seamless execution.
• Manage on-site operations and oversee post-show evaluations for flagship (Tier 1) tradeshows to continuously improve event effectiveness.
• Manage relationships with vendors, venues, and event partners to optimize costs and ensure quality.
• Manage regional event budgets, tracking spending to ensure alignment with financial goals.
• Ensure all tradeshow leads are promptly entered into Salesforce and Marketo for ROI evaluation and appropriate follow-up.
• Report lead metrics, providing actionable insights to improve future performance.

Qualifications

• Education: Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required.
• Experience: Minimum of 10 years’ experience in corporate or event marketing, with a focus on B2C marketing. Experience in scientific industries is a plus.
• Strong leadership and management skills, with experience leading an events team.
• Strong project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines.
• Strong collaboration skills with cross-functional teams and external partners/vendors.
• Data-driven mindset with experience measuring event ROI, pipeline impact, and engagement metrics.
• Excellent written and verbal communication skills, with the ability to interact effectively at all levels of the organization.
• Experience leveraging MarTech tools such as Salesforce, Marketo, and iCapture/Cvent.
• Proficiency in Microsoft Word, Excel, PowerPoint, and project management platforms (Monday.com preferred).
• Adaptable, customer-focused, and able to work in a fast-paced environment.
• Stay up-to-date with industry trends and best practices, and apply them to event strategies.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders, partners, and internal teams.
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making.

Education

• Not specified beyond the above requirements.

Additional Requirements

• Domestic and international travel ~20%.