Senior Manager – GEO Strategy & Operations, USBO

Role: Senior Manager of GEO Strategy & Operations for US Business Organization, focusing on orchestrating Generative Engine Optimization (GEO) strategies to optimize marketing and digital initiatives. Responsibilities: translate enterprise GEO priorities into actionable plans, lead cross-functional GEO activation across marketing, medical, communications, digital, and legal teams; coordinate GEO platform outputs, manage external agencies, and ensure alignment with business goals; implement and improve GEO operating models and standards. Qualifications: Bachelor's degree with 6+ years in marketing, digital strategy, or commercial operations; advanced degrees or more experience preferred. Skills: strong cross-functional leadership, experience with digital and marketing platforms, familiarity with AI-powered search, SEO, and digital discoverability; ability to translate GEO insights into marketing actions. High-Value: experience in U.S. pharmaceutical marketing, digital transformation, agency/vendor management, and integrating new digital capabilities into brand planning. Collaboration with multiple stakeholders and external partners is central. Location: not specified, travel requirements not detailed.