Senior Manager – GEO Strategy & Operations, USBO
Amgen
August 24, 2026
Remote friendly (United States)
United States
Operations
Senior Manager – GEO Strategy & Operations, USBO (GCCI)
What You Will Do
- Orchestrate Generative Engine Optimization (GEO) strategy and activation across the USBO portfolio; translate enterprise priorities into coordinated action across brands, functions, GEO platforms, agencies, and partners.
Key Responsibilities
- Portfolio Strategy & Coordination: Translate enterprise GEO strategy into USBO brand priorities; align stakeholders on highest-value opportunities; escalate cross-portfolio decisions.
- GEO Activation: Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority.
- Cross-Functional Leadership: Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders to align decisions and drive actions to completion.
- Platform & Partner Management: Coordinate GEO work across platforms, agencies, and external partners; monitor quality/timeliness; connect deliverables to business priorities.
- Operating Model Adoption: Apply GEO processes/governance/standards/measurement; share learnings; recommend improvements.
Key Activities
- Coordinate GEO priorities and planned activity across USBO brands.
- Work in GEO platforms/workflows to review findings and initiate follow-up actions.
- Lead recurring cross-functional GEO reviews and follow through on delivery/escalations.
- Incorporate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness.
- Partner with Decision Sciences to interpret reporting, monitor performance, and identify optimization opportunities.
- Manage platform/agency activity (inputs, deliverables, timelines, quality, knowledge transfer, escalations).
Basic Qualifications
- Doctorate + 2 years OR Master’s + 4 years OR Bachelor’s + 6 years OR Associate’s + 10 years OR High school/GED + 12 years in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience.
Preferred Qualifications
- Experience leading U.S. pharmaceutical marketing/digital/omnichannel/content/commercial ops/transformation.
- Working understanding of AI-powered search, GEO/SEO, content structure, and digital discoverability.
- Experience in digital/search/marketing technology platforms and translating findings into marketing/business actions.
- Strong cross-functional leadership/influencing in a matrixed organization.
- Experience integrating new digital/marketing capabilities into U.S. brand planning, content development, and launch workflows.
- Experience managing agencies/technology vendors/strategic partners; strong communication and change leadership.
Benefits (as stated)
- Retirement and Savings Plan with generous company contributions; group medical/dental/vision; life and disability; flexible spending accounts.
- Discretionary annual bonus; stock-based long-term incentives; award-winning time-off; flexible work models where possible.
Application Instructions
- Apply now at careers.amgen.com; no application deadline (applications continue until a sufficient number are received or a candidate is selected).
What You Will Do
- Orchestrate Generative Engine Optimization (GEO) strategy and activation across the USBO portfolio; translate enterprise priorities into coordinated action across brands, functions, GEO platforms, agencies, and partners.
Key Responsibilities
- Portfolio Strategy & Coordination: Translate enterprise GEO strategy into USBO brand priorities; align stakeholders on highest-value opportunities; escalate cross-portfolio decisions.
- GEO Activation: Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority.
- Cross-Functional Leadership: Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders to align decisions and drive actions to completion.
- Platform & Partner Management: Coordinate GEO work across platforms, agencies, and external partners; monitor quality/timeliness; connect deliverables to business priorities.
- Operating Model Adoption: Apply GEO processes/governance/standards/measurement; share learnings; recommend improvements.
Key Activities
- Coordinate GEO priorities and planned activity across USBO brands.
- Work in GEO platforms/workflows to review findings and initiate follow-up actions.
- Lead recurring cross-functional GEO reviews and follow through on delivery/escalations.
- Incorporate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness.
- Partner with Decision Sciences to interpret reporting, monitor performance, and identify optimization opportunities.
- Manage platform/agency activity (inputs, deliverables, timelines, quality, knowledge transfer, escalations).
Basic Qualifications
- Doctorate + 2 years OR Master’s + 4 years OR Bachelor’s + 6 years OR Associate’s + 10 years OR High school/GED + 12 years in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience.
Preferred Qualifications
- Experience leading U.S. pharmaceutical marketing/digital/omnichannel/content/commercial ops/transformation.
- Working understanding of AI-powered search, GEO/SEO, content structure, and digital discoverability.
- Experience in digital/search/marketing technology platforms and translating findings into marketing/business actions.
- Strong cross-functional leadership/influencing in a matrixed organization.
- Experience integrating new digital/marketing capabilities into U.S. brand planning, content development, and launch workflows.
- Experience managing agencies/technology vendors/strategic partners; strong communication and change leadership.
Benefits (as stated)
- Retirement and Savings Plan with generous company contributions; group medical/dental/vision; life and disability; flexible spending accounts.
- Discretionary annual bonus; stock-based long-term incentives; award-winning time-off; flexible work models where possible.
Application Instructions
- Apply now at careers.amgen.com; no application deadline (applications continue until a sufficient number are received or a candidate is selected).