Senior Manager – GEO Strategy & Operations, RDBU & Global

Role: Senior Manager of GEO Strategy & Operations in RDBU & Global, leading the orchestration of Generative Engine Optimization (GEO) across Amgen's portfolio. Responsibilities: translate enterprise GEO strategies into actionable priorities for brands, coordinate GEO activation across marketing, content, digital, and communications teams; lead cross-functional reviews; manage platform and agency collaborations; ensure GEO adoption and continuous improvement. Requirements: Doctorate with 2+ years, master's with 4+ years, bachelor's with 6+ years, or equivalent experience in marketing, digital strategy, or decision sciences; strong leadership in global or multi-market pharma initiatives; familiarity with AI-driven search, GEO/SEO, and digital discoverability. Preferred: experience with digital marketing platforms, integrating new digital capabilities, and managing vendors or agencies; ability to influence stakeholders across a matrixed organization. High-value: role supports global brand strategy in Oncology, Inflammation, or Rare Disease areas; involves digital transformation and marketing analytics; contribution to optimizing digital and content strategies at a global level. Collaboration: works with brand teams, decision sciences, agencies, and external partners. Work setup: not specified; likely hybrid or remote given global scope.