Senior Manager – GEO Strategy & Operations, RDBU & Global
Amgen
August 22, 2026
Remote friendly (United States)
United States
Operations
Key Responsibilities:
- Translate enterprise GEO strategy into priorities for RDBU and Global brands; align stakeholders and escalate decisions.
- Use GEO platform/partner outputs to identify opportunities and drive actions across marketing, content, digital experiences, communications, and source authority.
- Orchestrate cross-functional partners (Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, Legal/Regulatory, regional/affiliate) to align decisions and drive to completion.
- Coordinate GEO work across platforms, agencies, and external partners; monitor quality/timeliness; connect deliverables to business priorities.
- Apply enterprise GEO processes/governance/standards/measurement; share learnings and recommend improvements.
Key Activities:
- Coordinate GEO priorities and planned activity across RDBU and Global brands.
- Review findings in assigned GEO platforms/agency workflows and initiate follow-up.
- Lead recurring cross-functional GEO reviews; document actions; follow through on delivery/escalations.
- Incorporate GEO recommendations into global-to-local plans, content, digital experiences, launch readiness, and market adaptation.
- Interpret GEO reporting with Decision Sciences and identify optimization opportunities.
- Manage platform and agency activity (inputs, deliverables, timelines, quality, knowledge transfer, escalation).
Basic Qualifications:
- Doctorate + 2 years, OR Master’s + 4 years, OR Bachelor’s + 6 years, OR Associate’s + 10 years, OR HS/GED + 12 years in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related.
Preferred Qualifications:
- Experience leading global/regional/multi-market pharma marketing/digital/omnichannel/content/commercial operations/transformation.
- Working understanding of AI-powered search, GEO/SEO, content structure, and digital discoverability.
- Experience in digital/search/marketing tech platforms; translating insights into actions.
- Strong cross-functional leadership in matrixed orgs.
- Experience managing agencies/technology vendors/strategic partners.
Benefits:
- Retirement and Savings Plan (company contributions), group medical/dental/vision, life/disability, flexible spending accounts; discretionary annual bonus; stock-based long-term incentives; award-winning time-off; flexible work models (where possible).
Application Instructions:
- Apply at careers.amgen.com. No application deadline; applications continue until sufficient number received or candidate selected.
- Translate enterprise GEO strategy into priorities for RDBU and Global brands; align stakeholders and escalate decisions.
- Use GEO platform/partner outputs to identify opportunities and drive actions across marketing, content, digital experiences, communications, and source authority.
- Orchestrate cross-functional partners (Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, Legal/Regulatory, regional/affiliate) to align decisions and drive to completion.
- Coordinate GEO work across platforms, agencies, and external partners; monitor quality/timeliness; connect deliverables to business priorities.
- Apply enterprise GEO processes/governance/standards/measurement; share learnings and recommend improvements.
Key Activities:
- Coordinate GEO priorities and planned activity across RDBU and Global brands.
- Review findings in assigned GEO platforms/agency workflows and initiate follow-up.
- Lead recurring cross-functional GEO reviews; document actions; follow through on delivery/escalations.
- Incorporate GEO recommendations into global-to-local plans, content, digital experiences, launch readiness, and market adaptation.
- Interpret GEO reporting with Decision Sciences and identify optimization opportunities.
- Manage platform and agency activity (inputs, deliverables, timelines, quality, knowledge transfer, escalation).
Basic Qualifications:
- Doctorate + 2 years, OR Master’s + 4 years, OR Bachelor’s + 6 years, OR Associate’s + 10 years, OR HS/GED + 12 years in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related.
Preferred Qualifications:
- Experience leading global/regional/multi-market pharma marketing/digital/omnichannel/content/commercial operations/transformation.
- Working understanding of AI-powered search, GEO/SEO, content structure, and digital discoverability.
- Experience in digital/search/marketing tech platforms; translating insights into actions.
- Strong cross-functional leadership in matrixed orgs.
- Experience managing agencies/technology vendors/strategic partners.
Benefits:
- Retirement and Savings Plan (company contributions), group medical/dental/vision, life/disability, flexible spending accounts; discretionary annual bonus; stock-based long-term incentives; award-winning time-off; flexible work models (where possible).
Application Instructions:
- Apply at careers.amgen.com. No application deadline; applications continue until sufficient number received or candidate selected.