Senior Manager, Digital Marketing Hub Lead

Role: Lead digital marketing and consumer engagement strategy for Bausch + Lomb's consumer brands, focusing on scaling next-generation capabilities like AI-driven content, CRM, social commerce, and marketing technology. Responsibilities: define and improve marketing operating models, develop omnichannel strategies, pilot emerging digital tools, and establish governance and KPIs; collaborate with cross-functional teams including Marketing, Sales, Digital Commerce, and IT to accelerate growth and optimize marketing ROI. Qualifications: Bachelor's degree in Marketing, Business, or related field; 8+ years in consumer marketing with digital, CRM, and MarTech expertise; experience in capability development, organizational transformation, and influencing senior stakeholders. Preferred: experience in highly competitive consumer sectors such as healthcare, OTC, beauty, CPG, or eCommerce; familiarity with social commerce, creator ecosystems, retail media, and AI-enabled marketing solutions; background working with regulated industries and cross-disciplinary teams. High-Value: consumer health focus, digital transformation, experience in omnichannel and social commerce strategies, strong cross-functional collaboration, and knowledge of digital marketing tech stack. Work setup: hybrid model with up to 2 days remote per week, based in Bridgewater, NJ.