Senior Manager, Digital Marketing

Role: Senior Digital Marketing Manager responsible for developing and executing global digital marketing strategies, with a focus on demand generation and revenue growth in the biopharma/bioprocessing sector. Responsibilities include leading data & analytics, CRM lifecycle management, SEO, paid media, and AI-driven marketing initiatives; managing cross-functional teams; and integrating marketing technology platforms such as Salesforce and marketing automation tools. High-value specifics: focus on AI-enabled marketing, SEO, paid search/social across channels like LinkedIn and Google, and leveraging predictive analytics. Qualifications: 8-10 years in digital marketing or marketing operations, with experience managing teams, expertise in Salesforce/marketing automation (e.g., Pardot), SEO, paid media, and AI tools. Preferred: advanced degree in Marketing or related field, experience in global biopharma or biologics markets, and familiarity with data privacy standards. Collaboration includes sales, IT, analytics, and content teams, with hybrid onsite (Waltham, MA) work setup and some travel required.