Senior Manager, Digital Marketing

Roles & Responsibilities
- Lead the production lifecycle of all consumer digital assets (social media content, influencer creative, display banners, and educational videos), managing creative agencies from initial brief through technical execution.
- Act as primary lead for producing and deploying social-first content; partner with agencies to manage influencer asset workflows and ensure creator content meets brand standards and platform best practices.
- Serve as the technical and channel expert within the Promotional Review Committee (PRC); ensure consumer assets are optimized for social platforms (Instagram, TikTok, Facebook, etc.) and remain compliant in the regulated digital environment.
- Partner with Brand Marketers to translate consumer strategy into actionable digital tactics; provide input on consumer best practices and emerging social trends.
- Oversee external creative and social agency partners; manage timelines, budgets, and quality control to deliver the DTC marketing mix.
- Collaborate with Omnichannel team to ensure assets are technically sound for paid social, search (SEM), programmatic display, and patient CRM/Email platforms.
- Lead technical maintenance and content updates for consumer-branded websites, ensuring high-quality, accessible patient/caregiver UX.
- Track production schedules and campaign milestones to ensure initiatives (including influencer launches) launch on time and within budget.
- Monitor engagement metrics (social sentiment, CTR, site behavior, conversion) and provide technical recommendations for asset optimization.
- Stay current on digital and pharmaceutical marketing trends (e.g., AI personalization, omnichannel orchestration, social listening) and implement forward-thinking tactics.

Education & Licenses/Experience
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field; MBA or equivalent preferred.
- 8+ years progressive digital marketing experience; 5+ years in pharmaceutical/biotech/life sciences.

Competencies & Preferred Qualifications
- Hands-on pharmaceutical digital marketing experience managing compliant HCP and/or DTC campaigns (SEO, SEM, paid social, programmatic, email, content syndication).
- Knowledge of pharma promotional digital regulations (FDA, OPDP, PhRMA) and experience navigating MLR processes.
- Familiar with digital marketing tools/platforms (Google Analytics/Ads, Meta Business Suite, Salesforce Marketing Cloud, HubSpot, Adobe Experience Manager); ability to learn new tools quickly.
- Ability to interpret data, optimize campaigns in real time, and deliver measurable results.
- Experience in dermatology, immunology, or specialty therapeutics; prior work supporting topical/chronic disease therapies (e.g., psoriasis, atopic dermatitis).
- Familiarity with omnichannel marketing strategies in pharma.
- Strong project management; prioritize in fast-paced, matrixed environment.
- Strong communication, collaboration, and influencing skills across functions.
- Travel may be required up to 10–15%.