Senior Manager, Digital Loyalty & E-Commerce Aesthetic Medical Device

Role Summary

The Senior Manager, Digital Loyalty & E-Commerce will lead the build, launch, and ongoing optimization of Soltas integrated B2B2C Loyalty and E-Commerce Ecosystem, spanning Thermage, Fraxel, and Clear + Brilliant. This role translates the enterprise digital strategy into an operational platform that deepens provider relationships, drives patient retention, and delivers measurable revenue growth. Partnering cross-functionally with IT, Legal/PRC, Sales, and Marketing, the Senior Manager will manage the full lifecycle of the program—from vendor coordination and platform development to rollout, analytics, and optimization.

Responsibilities

• Drive execution of Soltas B2B2C loyalty and e-commerce roadmap across all six workstreams (strategy, compliance, data, experience, pilot, change management).
• Serve as daily operational lead between Solta and implementation vendors (McKinsey, Kingsmen, or others) through design, build, and launch phases.
• Translate business objectives into actionable user stories, workflows, and technical requirements in partnership with IT and CRM/ERP teams.
• Oversee configuration, testing, and deployment of the loyalty platform and integrated ordering portal.
• Establish operational workflows for onboarding, rewards management, order fulfillment, and customer support.
• Partner with Marketing to develop promotional programs and campaigns leveraging the platform.
• Collaborate with CRM and Data teams to define data flows, dashboards, and KPIs that measure provider engagement, patient retention, and ROI.
• Ensure integrity of data collection, reporting cadence, and accuracy of performance insights.
• Recommend data-driven optimizations to drive adoption and profitability.
• Partner with Legal, PRC, and Regulatory Affairs to maintain ongoing compliance across promotional, incentive, and data privacy requirements.
• Ensure PRC workflows are embedded in all content, user journeys, and communications.
• Lead field training and communications in partnership with Commercial Ops and Sales.
• Manage agency and vendor relationships to ensure timely, compliant deliverables.
• Support change management, user adoption, and process improvements post-launch.
• Oversee post-launch performance, system updates, and vendor support.
• Lead quarterly program reviews and continuous improvement initiatives.
• Evaluate new capabilities or integrations to expand platform functionality and ROI.

Qualifications

• Required:
  • Bachelors degree in Marketing, Business, or related field.
  • Minimum 7-10 years of experience in Digital Marketing, CRM, or E-Commerce within healthcare, aesthetics, or regulated industries.
  • Proven experience managing large-scale platform builds or loyalty programs (B2B or B2C).
  • Strong technical understanding of ERP/CRM systems (Microsoft D365, Salesforce preferred).
  • Demonstrated ability to manage external agencies and cross-functional stakeholders.
  • Exceptional project management skills, with strong communication and executive reporting capabilities.
• Preferred:
  • MBA or advanced degree in Marketing or Digital Strategy.
  • Experience launching integrated loyalty and e-commerce ecosystems across B2B2C models.
  • Familiarity with PRC / Med-Legal processes in a healthcare or pharmaceutical environment.
  • Strong analytical background with proficiency in dashboards and data visualization tools.

Skills

• Digital loyalty and e-commerce program management
• Vendor management and cross-functional collaboration
• Data analysis, KPIs, and ROI measurement
• ERP/CRM systems expertise (D365, Salesforce)
• Change management and training

Education

• Bachelors degree in Marketing, Business, or related field