Senior Manager - Digital Content Strategy & Production

Role Summary

Senior Manager, Digital Content Strategy & Production leads USO's corporate digital channels, including social media and the USO website. You will develop and execute digital content strategies, drive SEO/SEM and influencer initiatives, and create consumer-focused content that resonates with USO's stakeholders. The role partners with key teams to elevate Novo Nordisk's corporate narrative through proactive digital engagement and thought leadership in social media and website content.

Responsibilities

• Digital Content Management (NNI Corp Social Media & Website): Lead US-directed content social media strategy, governance and guidelines; own US corporate website strategy, content prioritization and governance; curate, create, adapt and optimize content for US corporate digital channels including USO social properties, website and blog; develop content competencies across USO Communications and internal stakeholders including TA areas; triage content requests and campaigns to ensure alignment with digital communications and the company’s strategies; manage and maintain the editorial content calendar for all digital channels; project manage and edit original social and web content; ensure content complies with regulatory requirements prior to distribution; manage relationships with internal teams (Legal, Medical and Regulatory); translate best practices for digital and corporate branding; create opportunities with other stakeholders to link corporate social media to other USO properties; support development of promotional strategies; deliver cross-functional counsel and guidance to other groups; lead key content projects; manage content review with Legal or PRB.
• Digital Channel Management (USO Corp Social Media & Website): Manage ongoing publishing on all digital channels; maintain and update social media platforms; update webpage content on a regular cadence via approved AEM modules; implement SEO keyword research and optimization into site content and the AEM back-end; establish digital KPIs/metrics; analyze data and translate insights into clear recommendations, including developing and activating media buying strategy; create taxonomies and suggest improvements to information architecture; seek and share education on best practices; coordinate with BrandWatch support and Adobe web publishing platforms; manage the digital and social media inbox; maintain processes and documentation in SharePoint; provide Google Analytics support and dashboards for internal audiences.
• Community Management: Oversee community management and issues escalation; manage day-to-day community engagement and moderating/responding to social media users; monitor inquiries across NNIs Corp Digital/Social platforms, including adverse events; support issues management and enforce community guidelines; monitor BrandWatch tagging; maintain AE and PTC records; review and update community guidelines; keep pre-approved Social Media Response Tracker up to date.

Additional Requirements

• 0-10% overnight travel required.

Qualifications

• A bachelor's or higher degree in communications, journalism, public relations, English or a related communications discipline.
• 10+ years of experience in managing social/digital platforms and related content strategy and creating strategies supporting marketing and/or public relations campaigns.
• 10+ years’ experience in developing content and tactics, with an eye towards creative and compelling corporate positioning.
• Demonstrates creativity and documented immersion in social media.
• Experience sourcing and managing content development and publishing.
• Subject matter expertise: in-depth knowledge of social media and web platforms (current and emerging) and how each platform can be deployed in different scenarios; hands-on experience using social media management tools.
• Cross-functional editorial oversight and project management, as well as channel optimization and performance experience.
• Comfortable in a high-visibility role coaching teams and leaders to achieve a new standard of excellence.
• Innovation, content best practices and trend spotting skills.
• Exhibits the ability to jump from creative to analytics; maintains excellent writing and language skills; working knowledge of the blogging ecosystem; ability to communicate information and ideas in written and video format; strong time management.
• Team player with the confidence to take the lead and guide other employees when necessary (content development, creation and editing of content, and online reputation management).
• Team and working style that is exemplary of the Novo Nordisk Way; collaborative enterprise mindset with comfort working in a matrix environment.
• Ability to multi-task and manage complex issues into simple, effective solutions.
• Understanding of the US healthcare industry landscape.