Senior Manager, Digital Communications & Analytics

Role Summary

The Senior Manager, Digital Communications & Analytics supports planning and execution of digital campaigns, websites, and analytics to advance Corporate Communications’ goals. This role coordinates digital activities with cross-functional teams and external partners, tracks performance, and provides regular reporting and insights generation to drive engagement across digital channels.

Responsibilities

• In partnership with Director of Digital Communications, lead end-to-end project delivery for digital campaigns, websites, and tools‚Äîfrom scoping and resourcing to launch and optimization.
• Implement and maintain project documentation, dashboards, and performance metrics using tools such as Asana, JIRA, Google Analytics, Matomo and similar platforms.
• Monitor project budgets, timelines, and resources to ensure successful, on-time, and on-budget delivery.
• Support digital operations including content creation, updates, governance workflows, and analytics reporting.
• Lead digital analytics and insights on a monthly, quarterly, and ad-hoc basis, providing actionable reporting to stakeholders to continuously improve the quality and performance of content across the corporate digital channels.
• Collaborate with cross-functional teams to define KPIs and ensure consistent tracking and optimization of digital performance.
• Stay current with emerging digital trends, technologies and methodologies to enhance project outcomes.

Qualifications

• Proven experience delivering digital projects in a corporate communications or marketing environment.
• Deep understanding of digital channels (web, social, paid media), UX principles, and content management systems.
• Strong understanding of web technologies, including HTML, CSS, JavaScript, and CMS platforms.
• Hands-on experience with Drupal and Acquia, including site architecture, module configuration, and performance optimization.
• Proficiency with project management and analytics tools such as Asana, Google Analytics, Matomo, Google Tag Manager, and Google Search Console.
• Familiarity with AI-powered productivity and content tools like Copilot and Jasper, with an ability to leverage them for workflow efficiency and content generation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Excellent communication and stakeholder engagement skills, with a track record of influencing cross-functional teams.

Education

• Bachelor‚Äôs degree in Communications, Marketing, Business or Computer Science-related fields or commensurate work experience
• 7+ years of experience in digital project delivery, marketing or communications
• Experience working in life sciences, healthcare, or regulated industries is highly desirable.
• PMP or Agile certification preferred.