Senior Manager, Digital Communications & Analytics

Role Summary

The Senior Manager, Digital Communications & Analytics supports planning and execution of digital campaigns, websites, and analytics to advance Corporate Communications goals. This role collaborates with cross-functional teams and external partners to coordinate digital activities, track performance, and provide regular reporting and insights. By ensuring smooth digital operations and actionable insights, the position helps drive effective communication and engagement across digital channels.

Responsibilities

• In partnership with Director of Digital Communications, lead end-to-end project delivery for digital campaigns, websites, and tools—from scoping and resourcing to launch and optimization.
• Implement and maintain project documentation, dashboards, and performance metrics using tools such as Asana, JIRA, Google Analytics, Matomo and similar platforms.
• Monitor project budgets, timelines, and resources to ensure successful, on-time, and on-budget delivery.
• Support digital operations including content creation, updates, governance workflows, and analytics reporting.
• Lead digital analytics and insights on a monthly, quarterly, and ad-hoc basis, providing actionable reporting to stakeholders to continuously improve the quality and performance of content across the corporate digital channels.
• Collaborate with cross-functional teams to define KPIs and ensure consistent tracking and optimization of digital performance.
• Stay current with emerging digital trends, technologies and methodologies to enhance project outcomes.

Qualifications

• Required: Bachelor's degree in Communications, Marketing, Business or Computer Science-related fields or commensurate work experience
• Required: 7+ years of experience in digital project delivery, marketing, or communications
• Preferred: Experience working in life sciences, healthcare, or regulated industries
• Preferred: PMP or Agile certification

Skills

• Proven experience delivering digital projects in a corporate communications or marketing environment
• Deep understanding of digital channels (web, social, paid media), UX principles, and content management systems
• Strong understanding of web technologies, including HTML, CSS, JavaScript, and CMS platforms
• Hands-on experience with Drupal and Acquia, including site architecture, module configuration, and performance optimization
• Proficiency with project management and analytics tools such as Asana, Google Analytics, Matomo, Google Tag Manager, and Google Search Console
• Familiarity with AI-powered productivity and content tools like Copilot and Jasper
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Excellent communication and stakeholder engagement skills, with a track record of influencing cross-functional teams

Education

• Bachelor’s degree in Communications, Marketing, Business or Computer Science-related fields or commensurate work experience