Senior Manager, CX Messaging and Activation Lead

Role: Develop and execute product marketing strategies for Pfizer's internal AI platforms, focusing on positioning, segmentation, launch, and adoption. Main objectives include translating technical AI features into compelling, user-centric narratives tailored for diverse internal audiences, and driving platform adoption and retention. Responsibilities encompass managing end-to-end go-to-market plans, building messaging architectures, overseeing campaign creation, and establishing standards for launch processes. The role involves collaborating with Experience Architecture, Product teams, Legal, Compliance, and regional communicators to ensure accurate, ethical, and regulatory-compliant messaging, particularly around responsible AI use. The candidate will also lead demand generation efforts, including pre- and post-launch activities, and build internal enablement strategies. Measuring success through platform activation metrics such as active use and engagement—linked to campaign performance—is essential. Qualifications: Bachelor's in Marketing, Communications, or related field; 6-8+ years in product/digital marketing, with experience in SaaS, software, or platform marketing, preferably within regulated industries like healthcare. Expertise in messaging development, campaign execution, and cross-functional collaboration is required. High-value specifics include AI platform positioning, change management, ethical AI messaging, and internal stakeholder engagement. The role is hybrid in location, with a focus on creative, hands-on campaign production and strategic planning.